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Our client is currently recruiting for an Employer Brand Specialist. Based in Aberdeen, the role will be on a 6 month contract and can be offered on a full or part time basis.
ROLE:
The Employer Brand Specialist will provide interim communications support to our global Communications and Recruitment teams to further embed the brand, increase visibility and drive talent engagement.
RESPONSIBILITIES:
- In conjunction with the communications and recruitment teams implement a communications strategy to attract talent in line with the brand.
- Serve as a primary contact for the employer brand agency.
- Support employer brand content planning and creation on existing social media channels and consider new channels that we could use to attract passive and active experienced candidates.
- Assist in content development and creation of all target recruitment needs and campaigns. This may involve careers site content, videos, social media campaigns and suggesting new methods to engage talent.
- Provide employer brand support to the recruitment team for large seasonal recruitment campaigns and targeted individual campaigns.
- Measure and evaluate the effectiveness of campaigns through data reporting and make recommendations for improvements.
- Manage project output and delivery, including executing LinkedIn campaigns, updating advertisement templates, and maintaining company’s presence on job boards and websites.
- Map, plan, and support recruitment events, including preparing support materials.
- Work with the recruitment team and HR to educate the business and hiring managers on the employer brand and the role they play in bringing it to life.
- Support employee advocacy of the employer brand.
- Occasional travel may be required.
REQUIREMENTS
- Demonstrable experience in communications with successful track record of projects delivered on time and to budget
- Self-motivated individual capable of working under own direction
- Previous HR and recruitment/ employee value proposition experience (Desirable)
- Being creative, autonomous, flexible and adaptable to suit nature of working in communications environment
- Ability to tailor communications to diverse audiences
- Experience in managing LinkedIn for recruitment
- Confidence and ability to build relationships at all levels to drive the project forward and deliver results
- Strong planning skills are critical to manage multiple stakeholders and concurrent projects
- Minimum Bachelor level education, preferably in Communication or Marketing, or equivalent professional experience.
- Experience of working in a large multinational company
