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Head of Marketing
- Contract Duration: 6 months
- Location: Abingdon
- Salary: £500-£600 per day via Umbrella
- Job Type: Hybrid (2 days a week in office)
We are looking for a Head of Marketing to lead our marketing team within the educational Assessment proposition. The ideal candidate will be responsible for inspiring and driving lead generation, developing a strong brand awareness, and generating engagement and growth across our market sectors and global regions.
Day-to-day of the role:
- Define and maintain a strong Assessment brand identity, adapting it as necessary to ensure consistent and compelling promotion.
- Manage a rich PR calendar to promote the companies activities and achievements in various media outlets.
- Create impactful brand campaigns using digital marketing channels and themes that resonate with target audiences.
- Collaborate with leadership to promote understanding and support for themes and brand messaging.
- Develop and execute a marketing strategy that aligns with sector Go To Market plans and growth targets.
- Lead and mentor a marketing team, fostering creativity, energy, innovation, and excellence.
- Oversee the creation of high-quality content that promotes the company products and brand.
- Develop and execute digital marketing strategies, including SEO, SEM, social media, email marketing, and content creation.
- Establish processes for managing and measuring the success of marketing campaigns and brand messages.
Required Skills & Qualifications:
- Proven leadership experience in brand, PR, and marketing strategy development.
- Experience managing a high performing marketing team.
- Ability to foster positive relationships with C-Suite and senior leadership.
- Qualifications in Marketing (e.g., CIM), Business, or Communications are desirable.
- Expertise in creating marketing plans that deliver customer engagement and business growth.
- Proficiency in developing and executing various marketing activities.
- Strong analytical skills to evaluate marketing activities and data.
- Excellent communication and interpersonal skills.
- B2B marketing experience, preferably with knowledge of content and digital marketing in a B2B funnel.
Benefits:
- Competitive daily rate.
- Hybrid working model, offering flexibility.
- Opportunity to work in a dynamic and innovative environment.
- Chance to lead and shape the marketing strategy of a leading organisation in the Assessment market.
If you have the necessary skill set and are interested, please apply online today!
