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Are you a data-driven marketer with a passion for customer engagement? Do you thrive on creating compelling, personalised campaigns that enhance customer retention and lifetime value?
A fantastic opportunity has arisen for a CRM Executive to join a dynamic customer retention team. This role is perfect for someone who enjoys crafting engaging email and SMS campaigns, optimising customer journeys, and leveraging data insights to drive commercial success.
Based in Abingdon, Oxfordshire for a leading omni-channel brand, this full-time position offers a competitive salary along with a range of excellent benefits, including a generous holiday allowance, your birthday off, up to 50% product discount, flexible working opportunities, and access to a wellbeing portal and Employee Assistance Programme.
Key Responsibilities:
- Develop and execute data-driven CRM campaigns across email, SMS, and on-site messaging.
- Create compelling content that aligns with brand identity and enhances customer engagement.
- Assist in building automated customer journeys to optimise retention and loyalty.
- Analyse campaign performance, applying insights to improve engagement and conversion.
- Collaborate with internal teams to align CRM activities with business objectives.
- Implement A/B testing strategies to refine content and targeting.
Skills & Experience:
- Degree in Marketing (or similar) or at least one year of CRM/Email Marketing experience.
- Strong understanding of email marketing principles and customer segmentation.
- Experience with marketing automation tools such as Ometria, Bloomreach, or Klaviyo (desirable).
- Proficiency in data analysis using Google Analytics and Excel.
- Strong communication and organisational skills, with the ability to manage multiple campaigns.
- A proactive mindset with a customer-first approach.
How to Apply:
If this sounds like the perfect next step in your career, we’d love to hear from you! Apply now or get in touch with Niche Recruitment for more information.
