- Lead and execute marketing campaigns aligned with commercial and brand objectives, emphasising our heritage and offerings.
- Develop and maintain a consistent brand ‘look and feel’ across all communications.
- Design campaigns showcasing our USPs and sustainability initiatives.
- Support sales and marketing efforts for our tours, events, and accommodation packages.
- Collaborate with internal teams to implement both short-term and long-term marketing strategies that maximise brand impact and revenue.
- Proven experience in a strategic marketing or brand/product management role.
- People management and development for direct reports experience is essential.
- Expertise in managing marketing agencies and delivering creative campaigns.
- Strong understanding of the marketing mix and using data-driven insights for decision-making.
- Ability to manage budgets and deliver multiple projects effectively.