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This is an opening to join the in-house marketing team of a lifestyle and consumer brand, which is a true success story. Their growth over the past few years has been nothing short of phenomenal.
The environment, office space and culture are second to none and they are pioneers and innovators in their fields of property, lifestyle, sports & leisure. You will be hard pushed to find a company that consistently offers clear career growth and development with most of their senior marketers starting in junior roles.
The role:
You will be working with a stylish and innovative market leading brand which has links to the property and lifestyle sector and has taken the UK and overseas markets by storm. The company is driven by its creative and marketing, and employs some very talented creatives and marketers, and you will work closely with all, to ensure that all messaging and communications is in line with the brands’ look, feel and tone of voice.
In this role, you’ll work closely with the wider marketing team, with a key focus on delivering key journeys for new and existing customers - optimising strategies through personalisation, automation, and retention activities. The campaigns are cutting edge and emotive and you’ll help create and deliver communications via their key platforms - email, WhatsApp & SMS and in-building assets for their wide audience segments.
Another key element will be to support with all stages of their CRM process including building email campaigns using Dotdigital, Marketing Cloud & Salesforce to define actions relating to campaigns, setting up the audiences, as well as carrying out relevant testing and scheduling. You will also get involved in the analysis of customer data & behaviour to obtain actionable insights and inform CRM initiatives.
What we’re after:
It's a supportive team and they are renowned for developing and promoting from within so there are masses of room for career progression, as well as the opportunity to learn from some great people. It is also worth noting that the company is non-hierarchical and not afraid to promote and develop from within; most of their senior marketers and directors started in junior roles which is also a testament to their success & stability.
Attitude and temperament are key in this role and you’ll need an enquiring and positive mindset. The brand has made a deep impact on the market, since it has been superbly positioned & marketed. For this reason, you will need a sound understanding of how to make the best use of creativity, social & digital technology, and email channels to deliver communications that provide the most value to this brand.
The essential bit is that you’ll need 1-2 years’ experience in a marketing or agency environment and be able to demonstrate sound knowledge of CRM software platforms such as Salesforce, Dotdigital & Marketing Cloud. It may suit a marketing grad with a year out who has a solid grounding in email, data & communications and appreciates how the different marketing channels link together is also handy.
What’s on offer?
You’ll be in an office space which would push some of the most desirable hotels and it’s totally geared towards helping people get the best from their careers, and you’ll be mixing with a sublime group of marketers.
Their principal commitment to its people is to inspire and empower, and it’s something the business is deeply passionate about. Their nurturing environment encourages colleagues to develop, perform and excel at what they do and provide plenty of opportunities for career progression. It’s hybrid and the salary is between £26 - £30,000, plus a raft of benefits, including a free on-site restaurant to make your working life balanced & a tad easier. The role also has clear guidance on how you can grow & prosper in the medium & long term.
