Global Brand Marketing Lead

Aspire

Posted 8 hours ago, valid for 17 days

Competitive

Full Time

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Sonic Summary

A global premium spirits company is seeking a Global Brand Marketing Lead to shape and influence brand strategy.
The role involves creating disruptive brand ideas and leading the development of new products, including positioning and packaging.
Candidates should have over 10 years of experience in brand marketing, preferably within the FMCG sector.
A proven track record in launching new products and a passion for brand development are essential.
The salary for this position is competitive and commensurate with experience.

Are you seeking a new in-house brand marketing role at a global premium spirits business that has won numerous awards for its innovative approach and contributions to the spirits industry? You will join a newly shaped function in the business, where you can make a change, influence important decisions, and drive the future of the company.

As the Global Brand Marketing Lead, you will develop the short-, medium-, and long-term brand strategy for a leading category.

The Role:

Responsible for creating disruptive brand and new product ideas alongside the Global Brand Director.
Responsible for leading the brand development of new products including, brand positioning, packaging, and visual branding.
Responsible for working with the Head of Development to identify brand opportunities and test and learn approaches for new products.
Responsible for working with the insights planner to understand existing and future market dynamics.

The Candidate:

10 years plus experience in a brand marketing position, ideally from an FMCG background.
A proven record in developing and launching new products to the market.
Experienced in turning consumer trends into future products and marketing initiatives.
A passion for brand development.

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