We are seeking a strategic and results-driven Head of Commercial to lead the revenue, sales, and marketing strategy across our growing portfolio of hotels and venues. This pivotal role requires a commercially astute leader with a deep understanding of revenue management, distribution, and technology-driven optimization to maximize room profitability and commercial performance.

Our portfolio spans a mix of brands and independent properties, with a strong emphasis on rooms revenue optimization and tech-led commercial strategies. The ideal candidate will be adept at integrating cutting-edge systems and data analytics to drive pricing, demand generation, and direct booking growth while ensuring alignment across sales, marketing, and distribution.

Key Responsibilities

Revenue & Commercial Strategy

Own and drive the total revenue strategy, with a primary focus on rooms optimization, ensuring dynamic pricing, forecasting accuracy, and demand-based yield strategies.
Maximize direct revenue channels, reducing reliance on OTAs through CRM-driven loyalty, metasearch, and targeted acquisition campaigns.
Oversee distribution channel performance, ensuring the right mix of direct, OTA, GDS, and wholesale partnerships to drive revenue and profitability.
Implement data-led decision-making, utilizing BI tools, automation, and AI-driven forecasting to enhance commercial outcomes.
Identify ancillary revenue opportunities, including F&B, extended stay, and upselling strategies, to increase overall guest spend.

Technology & System Optimization

Ensure full integration of commercial systems (PMS, RMS, CRS, CRM, and BI tools) to enhance efficiency and accuracy in decision-making.
Evaluate and implement new technologies and digital tools that support business growth.
Optimize the use of marketing automation and personalization tools to drive conversion and guest retention.

Sales & Marketing Leadership

Develop and execute sales and marketing strategies that align with revenue goals, targeting high-value segments, corporate partnerships, and direct acquisition.
Oversee SEO, PPC, metasearch, and social performance to maximize visibility and conversion.
Strengthen brand positioning and customer engagement through data-driven marketing and CRM initiatives.
Build a commercial culture focused on measurable ROI and performance-driven campaigns.
Commercial Reporting & Performance Management
Own weekly commercial performance reviews, ensuring data-backed decision-making and timely execution of revenue-driving initiatives.
Work closely with finance teams to manage budgeting, forecasting, and commercial KPIs.
Develop and track key performance metrics to assess effectiveness across revenue, sales, and marketing functions.

Leadership & Team Development

Lead and mentor a high-performing commercial team, fostering a culture of innovation, accountability, and continuous improvement.
Ensure collaboration between revenue, sales, and marketing to drive a unified commercial approach.
Identify and implement training programs to upskill teams in advanced revenue management and digital commercial strategies.

Who You Are

A commercial leader with a track record of revenue growth, particularly in a rooms-led hospitality business.
Experienced in revenue management, distribution, and digital marketing, with a strong grasp of PMS, RMS, CRS, and CRM systems.
Comfortable with data, automation, and AI-driven decision-making to optimize commercial performance.
A strategic thinker who thrives in a fast-moving, tech-led hospitality environment.
A strong communicator and team leader with the ability to influence at all levels.
This is a unique opportunity for a forward-thinking commercial leader to shape the growth of a dynamic hospitality portfolio through data-driven strategies and tech-led revenue optimization.

Qualifications

Bachelors degree in Hospitality Management, Business, Finance, or a related field.
Proven success in a senior commercial management role within the hospitality industry.
Strong financial acumen and revenue management expertise.
Demonstrated leadership and team-building skills.
Exceptional communication and stakeholder management abilities.