Head of Marketing - London - £70,000-£75,000

The Role:

An exciting opportunity has arisen for an ambitious Head of Marketing to join a dynamic and growing hospitality group. This role is perfect for someone with strong communication, digital, and social media skills who is eager to represent a luxury brand, enhance brand awareness, and grow a loyal customer base.

As the Head of Marketing, you will be responsible for overseeing the day-to-day marketing activities and communications for the business. Your focus will be on maintaining the company's brand image and ensuring its positive reputation in the marketplace.

This position requires a strategic thinker who can manage digital channels, execute marketing campaigns, and collaborate with third-party vendors to deliver engaging and relevant content across multiple platforms.

Key Responsibilities:

Work with the marketing team and third-party agencies to create and coordinate digital content aligned with the overall strategy.
Conduct regular market research and analysis of key markets.
Evaluate the effectiveness of digital marketing platforms through data analysis.
Develop a quarterly digital content plan and maintain an up-to-date guest database and CRM.
Manage budgeting and forecasting for marketing and PR spend, with a focus on ROI.
Liaise with agencies, media, and marketing platforms to ensure effective execution.
Update the website with optimized content and manage social media with third-party support.
Oversee all social media and PR activities, curating daily content for platforms like Instagram and Facebook.

Required Skills:

A tertiary qualification in marketing and business.
Solid grounding in brand marketing and strategic planning.
Thorough knowledge of digital marketing.
Ability to work under tight deadlines and manage budgets effectively.
Experience in luxury marketing, particularly within high-quality food and beverage operations, and in-depth hospitality knowledge.