Marketing Manager

Your new companyHays are representing an equipment rental company to recruit a Group Marketing Manager in Cookstown.Your new roleAs Group Marketing Manager, you will contribute to the success of our client's marketing strategy and successfully lead the Marketing department.Responsibilities:

• Develop and execute the Company's marketing strategy focusing on business growth.
• Lead the marketing department, set clear objectives and provide support and guidance.
• Liaise with the Sales Director and Sales team to keep well-informed of the marketplace and implement marketing campaigns.
• Develop and manage advertising campaigns, monitor progress, analyse and provide performance insights and recommend improvements.
• Manage the design and communication of new product literature to customers and staff.
• Oversee the branding of products, to include livery upkeep and style.
• Oversee email marketing campaigns, including managing databases and distributing e-shots weekly through platforms such as Mailchimp.
• CRM Management, including reporting on activity and ensuring data accuracy.
• Collaborate with third-party agencies on PPC campaigns and oversee ongoing website development projects.
• Create engaging product videos by capturing and editing content in collaboration with the Sales team.
• Manage social media platforms for all brands, ensuring consistent and engaging content.
• Develop and implement SEO plans to improve search engine rankings and drive organic traffic.
• Oversee website management, including producing and uploading content across all company websites.
• Trade show management - organising trade shows and events related to company promotion.
• Manage and report on marketing department budgets.
• Host regular marketing meetings, ensuring company directors are kept up to date with performance.

What you'll need to succeed

• At least 5 years' marketing experience at a senior level and a relevant degree in Marketing or similar.
• Excellent knowledge of marketing concepts and principles.
• Excellent copywriting, editing and proofreading skills. Attention to detail is paramount.
• Proficient in MS Office and Adobe Creative Suite.
• Excellent leadership, organisational and time management skills.
• Excellent presentation skills, possessing creative flair and a positive attitude.
• Ability to successfully execute an agreed strategy and present it at board level.
• In-depth understanding of digital and social marketing best practices.
• Full valid driving licence to travel between depots and attend events.
• Experience in a similar role within the Equipment Rental, Construction or Engineering industry would be advantageous.

What you'll get in returnSalary of £35,000+ negotiable depending on experience, comprehensive training programs, and a clear path for career advancement. Please note this role is fully office based in Cookstown with no hybrid options.What you need to do nowIf you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call Caitlan Murphy now.If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.

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