Digital Marketing Manager

Your new companyHays are representing a leading manufacturing company within the FMCG industry to recruit a Digital Marketing Manager in Dungannon.Your new roleAs Digital Marketing Manager, you will develop and implement digital marketing strategies that drive brand awareness, website traffic, and maintain brand consistency across multiple digital channels. You will be responsible for:

• Owning social media activity to drive follower count and overall brand awareness, including influencer/brand ambassador strategies.
• Create and manage content for all brands' social media, email and other forms of digital communication to help drive brand awareness and increase engagement.
• Measure the effectiveness of marketing content, and consistently test & learn how to improve key KPIs.
• Assist trade marketing in the creation of high-quality and locally relevant assets to help drive lead generation across advertising, email marketing & social media.
• Set up the right reports to communicate relevant performance insights, analysis, and information to the wider team.
• Work with the rest of the team to identify new growth opportunities and ways in which to improve the brand reputation and presence and drive new customer acquisition.
• Assist in the creation and posting of content on the company's own digital platforms.

What you'll need to succeed

• Degree in Marketing, Digital Marketing, Graphic Design, Web Design or a related field
• 2+ years' experience in a D2C digital marketing role
• Experience of creating and managing Google Ads and social media ad campaigns, including PPC, Shopping and GDN.
• Proven success with digital marketing strategies.
• Proficient in the use of Adobe Illustrator, Adobe Photoshop, Google Analytics / Adobe Analytics
• Highly organised with excellent interpersonal skills
• Well-developed creative skills
• Evidence of effective planning, organisation and time management abilities
• Sense of brand and editorial voice
• Clean Driving Licence

Desirable:

• FMCG knowledge, ideally product-based
• Graphic design experience
• Photography/videography experience
• Content creation experience for product marketing
• Experienced in creating influencer strategies to drive social media following
• Proficient in the use of Klaviyo
• Effective training / presentation skills
• Skilled in the use of the Microsoft Office suite of software applications
• Able to harmonise creative content across multiple channels and marketing vehicles

What you'll get in returnSalary of £40,000 + excellent benefits including annual leave, health and wellbeing initiatives, Car Parking and EV Charging, pension, health Insurance / health cash plan, career progression and training.

What you need to do nowIf you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call Caitlan Murphy now on .If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.

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