Job Title: Digital Marketing Specialist / Web Manager

Overview:
Our client, a leading charity, is seeking a Digital Marketing Specialist / Web Manager with experience in WordPress to help them successfully implement and launch their upcoming rebrand. This is a fantastic opportunity to join a meaningful cause and lead the digital transformation efforts, ensuring a smooth transition for the charity's online presence while driving engagement through digital marketing initiatives.

Key Responsibilities:

WordPress Management:

Oversee the development, implementation, and optimisation of the charity's new website post-rebrand, ensuring a smooth launch.
Maintain and update the website with engaging content, ensuring it aligns with the charity's new brand guidelines.
Troubleshoot any technical issues and manage website performance, including SEO enhancements.

Digital Marketing Strategy:

Develop and execute comprehensive digital marketing campaigns to support the launch of the new brand.
Optimise content for search engines and user engagement, driving traffic to the website and other digital platforms.
Utilise data and analytics to monitor campaign performance and make data-driven recommendations for improvements.

Content Creation & Management:

Create and manage web content, blogs, newsletters, and other digital assets, ensuring consistency with the new brand tone and voice.
Collaborate with the design team to ensure brand consistency across all digital channels.

Social Media & Email Campaigns:

Manage the charity's social media platforms, creating strategies that increase audience engagement and promote the charity's mission.
Develop and execute email marketing campaigns that align with the charity's overall fundraising and awareness goals.

Analytics & Reporting:

Monitor and report on the performance of digital campaigns, providing insights and recommendations for future improvements.
Utilise tools such as Google Analytics to track website traffic, conversions, and user behaviour.

Key Requirements:

Proven experience managing WordPress websites, including launching or rebranding sites.
Strong digital marketing skills, including SEO, content marketing, social media, and email marketing.
Familiarity with digital marketing tools such as Google Analytics, Mailchimp, and social media management platforms.
Excellent content creation skills with an eye for detail and consistency.
Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Passion for the charity sector and an understanding of the importance of brand storytelling.

Desirable Skills:

Experience working in the charity or non-profit sector.
Knowledge of fundraising campaigns and audience engagement in the digital space.
Basic knowledge of graphic design tools (e.g., Adobe Creative Suite) for content creation.

If you're a creative, data-driven marketer who's passionate about making a difference, this could be the perfect role for you! Join our client as they embark on this exciting journey to bring their new brand to life.