Your new companyHays are representing an award-winning communications agency to recruit a Social Media & PR Manager in Belfast.Your new roleAs Social Media & PR Manager, you will combine strategic planning, relationship-building, creative thinking, and content creation to elevate our clients' presence and reputation.You will be responsible for:

Creating and executing data-driven social media strategies.
Producing tailored and engaging content for target audiences on various platforms, maintaining a consistent tone of voice, engaging with users and staying up to date with social media trends.
Managing and planning content calendars.
Collaborating with teams and influencers.
Tracking and reporting on social media metrics.
Optimising campaigns using data insights and preparing monthly performance reports.
Manage paid social media campaigns.
Integrate social media with PR initiatives.
Identify collaboration opportunities.
Implement PR strategies for positive coverage.
Crafting press materials, monitoring press coverage and reporting on PR campaign effectiveness and building media relationships.
Bring innovative ideas to the organisation.
Manage multiple client accounts.

What you'll need to succeed*Graduate calibre with 3+ years of experience in PR and social media management either in agency or in-house.*Experience with social media advertising platforms (e.g., Meta Ads Manager, LinkedIn Campaign Manager).*Evidence of commitment to personal development.*Demonstrable experience of successfully managing media relations and securing high-profile coverage.*Strong copywriting and storytelling skills with attention to detail.*In-depth knowledge of social media platforms, analytics tools, and content trends.*Ability to manage multiple projects and deadlines in a fast-paced environment.*Strong research skills.*Excellent project and time management skills.*Team player with the ability to manage upwards/downwards.*Knowledge of SEO principles and how they interact with PR and social media efforts.*Good understanding of PR and industry ethical standards.*Proficient in evaluating work and ensuring measurability of campaigns.*Full UK driving licence and access to a car.

Desirable:*Member of a professional body.*Bachelor's degree in Public Relations, Communications, Marketing, Digital Marketing or a related field.*Experience in a middle management position, preferably in an agency.*Communications experience with awards recognition.*Proficiency in graphic design or video editing tools (e.g., Canva, Adobe Creative Suite).*Experience contributing to new business opportunities.*Good understanding of the business landscape in Northern Ireland.What you'll get in returnSalary of up to £30,000 depending on experience, enhanced annual leave, pension, private healthcare after probation, mental health and wellbeing initiatives, paid professional memberships, and much more.What you need to do nowIf you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call Caitlan Murphy now.If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.

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