Head of Product Marketing

Location: Chester, UK
Salary: £70,000 - £80,000 (depending on experience)
Benefits: Employer pension contributions, free parking, on-site gym

My client

They are passionate about driving innovation in the construction industry through technology. You will have the opportunity to shape the future of theirproduct offerings and help us achieve theirambitious international growth goals. Working with a dynamic and supportive team, you'll be empowered to lead strategic initiatives, develop your career, and make a significant impact on theircompany's success.

If you're a strategic thinker with a passion for software product marketing and want to be part of a fast-growing company, we would love to hear from you!

Company Overview:

My clientis a high-growth company based in Chester, currently employing over 100people and working with constructionbusinesses across the globe.
Theyare currently seeking an experienced Head of Product Marketing to join theirleadership team. You willplay a pivotal role in drivingambitious growth strategy. This role will focus on shaping and executing theirgo-to-market strategy.

Role Overview:

The Head of Product Marketing will be responsible for defining and driving the product marketing strategy for software solutions. This includes crafting compelling messaging and value propositions, training and enabling the sales teams. Ensuring alignment across product, marketing, and sales functions. Your expertise will help build stronger customer relationships, improve product adoption, and deliver measurable business results.

You will also lead a team of marketing professionals and work closely with external agencies to create effective, cohesive product narratives that resonate with target audiences. The role is central to positioning theirproducts in the market and ensuring that both internal stakeholders and customers understand and value the solutions theyprovide.

Key Responsibilities:

1. Go-to-Market Strategy: Lead the development of a comprehensive go-to-market strategy, ensuring alignment with the overall business and growth objectives.

2. Messaging and Positioning: Craft and refine clear, compelling messaging and value propositions for theirsuite industrysoftware products tailored to various personas and ideal customer profiles.

3. Sales Enablement: Educate and train internal sales teams on how to position the product effectively, ensuring they can confidently communicate product value to prospects and clients.

4. Market Research and Insights: Lead market research efforts to understand customer needs, industry trends, and competitor offerings. Use insights to inform product positioning and messaging.

5. Product Adoption and Growth: Work closely with product management and sales teams to drive adoption and growth, ensuring products meet customer needs and expectations.

6. Cross-Functional Collaboration: Partner with product, sales, and customer success teams to ensure alignment and seamless communication across departments, optimising customer journeys and sales cycles.

7. Team Leadership: Lead and mentor a team of marketing professionals, ensuring the delivery of high-quality marketing initiatives and projects on time.

8. Agency Management: Manage relationships with external agencies, ensuring the effective execution of campaigns, content creation, and marketing strategies.

9. Measurement and Reporting: Define KPIs and measure the effectiveness of product marketing efforts. Provide regular reports and recommendations for improvement.

Requirements:

• Experience: Proven experience in product marketing, preferably in the software or technology industry. Experience in B2B product marketing, particularly for infrastructure-related products, is a plus.
• Leadership Skills: Demonstrated ability to lead and motivate teams, and collaborate cross-functionally across product, marketing, and sales.
• Technical Understanding: Strong understanding of SaaS products and software development, with the ability to translate technical features into clear customer benefits.
• Strategic Thinking: Ability to develop and execute strategic initiatives while balancing short-term goals and long-term vision.
• Communication Skills: Exceptional storytelling and communication skills, with the ability to present complex ideas in a clear and engaging manner.
• Sales Enablement: Experience in creating sales enablement tools, training programs, and resources to support sales teams.
• Analytical: Ability to use data to drive decisions, track performance, and optimise campaigns and initiatives.

Interested, please click apply today!