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Marketing Manager
Location: Alton, GU34 2QR, Hampshire
Salary: £40-45k p.a.
Contract: Permanent, Full time (Part Time considered)
Hours: 38.75 hours per week
Benefits:
Flexitime
24 days holiday + birthday + bank hols+ 1 day after 2 yrs + 1 day after 4 yrs.
Employee Assistance Programme from day one
Pension After Probation
Enhanced matched employer pension contributions
Health Cash plan
Long service awards
Marketing Manager - About the role:
PelGar International, a leader in innovative pest control solutions, is on the lookout for a dynamic and experienced Marketing Manager to oversee our marketing operations.
This is an exciting opportunity to play a pivotal role in the continued growth of our brand, manage key digital and print campaigns, and contribute to our global presence.
If you're a creative, organized professional with a passion for brand management, digital marketing, and strategic communication, we want to hear from you!
Key responsibilities:
Rebrand Rollout: Lead the continued execution of our rebrand, ensuring adherence to brand guidelines and consistency across all marketing and labelling activities.
Website Development: Work closely with a marketing agency to manage the design, development, and ongoing content updates for our new website. Ensure technical documents are regularly updated and easily accessible.
Advertising Campaigns: Plan and execute print and digital advertising campaigns for both the UK and USA markets. Collaborate with Regional Business Managers to align priorities and ensure timely delivery of campaign materials.
Global Trade Shows & Exhibitions: Organize and coordinate logistics for a calendar of global trade shows and exhibitions, ensuring all events are executed flawlessly.
Sales Support Materials: Oversee the design and production of both printed and digital sales materials, including brochures, sales flyers, and other collateral to support the sales team.
Email Newsletters: Manage the creation and delivery of monthly email newsletters to USA subscribers, with the potential to expand this initiative to other regions.
Social Media Strategy: Develop and execute a comprehensive social media strategy, ensuring PelGar's presence across all relevant platforms. Create and schedule engaging content tailored to each channel.
Public Relations: Manage all PR activities, including drafting press releases and editorial content to enhance the company's visibility and industry reputation.
Product Data Sheets: Ensure the library of technical data sheets for each product is up to date and accessible to the wider team.
Internal Communications: Collaborate with internal departments to produce staff communications such as newsletters, handbooks, and other essential materials.
Staff Events: Organize and manage key staff events, including the annual company conference and staff dinner, to foster team engagement and a positive work culture.
Industry Involvement: Liaise with industry bodies and associations to ensure PelGar's continued involvement and presence within the sector.
Digital Asset Management: Oversee the management of digital and print resources, including photos, videos, and other materials, ensuring these assets are organized and easily accessible for the team.
Supplier & Agency Management: Manage relationships with key suppliers, including advertising agencies, graphic designers, printers, and event organizers, ensuring seamless collaboration and delivery of marketing materials.
Market Research: Conduct relevant market research to gather insights into each sector, supporting Regional Business Managers with market intelligence and identifying new business opportunities.
Other Tasks: Handle any other reasonable requests related to marketing and communications needs.
Required Skills and Experience:
Proven experience in marketing management with a focus on brand strategy, digital marketing, and content management.
Experience working with marketing agencies to develop websites and manage digital content.
Expertise in planning and executing print and digital advertising campaigns.
Strong knowledge of social media platforms and the ability to create engaging content for each platform.
Excellent project management skills with the ability to handle multiple tasks and deadlines simultaneously.
Strong written and verbal communication skills for PR, internal communications, and creating marketing content.
Ability to manage relationships with external suppliers and partners.
Experience with email marketing and market research.
A proactive, results-driven approach to problem-solving and decision-making.
Experience in a similarly regulated chemical / biological industry would be advantageous
Required IT skills:
WordPress / similar CMS
Social media platforms management
Adobe InDesign - for small documents and SM assets advantageous
MS Office suite
Constant Contact / similar email platform
Adobe Illustrator / Photoshop - highly desirable
Qualifications:
Degree level education with a marketing qualification.
About the Company:
PelGar International is the leading British manufacturer of highly effective rodenticide and insecticide products for the control of public health and farming pests around the world. With an active and dynamic research and development programme, which draws on a wide range of market intelligence and technical feed-back, we aim to provide innovative and novel solutions to any global pest problem.
Why Join Us
Be part of an innovative and growing global brand in the pest control industry.
Join a collaborative team that values creativity and forward-thinking solutions.
Opportunities for professional growth and career development.
If you're an ambitious marketing professional who thrives in a fast-paced environment and is excited by the opportunity to make a real impact, we encourage you to apply!
No Agencies please!
