Cheshire – Hybrid working
Part-time – 22.5-30 hours per week
£40,000 - £50,000 (dependant on experience) Full Time Equivalent
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Focus 5 Recruitment are working exclusively with a Cheshire based Marketing Consultancy who are looking to recruit a highly organised, data-driven, passionate Digital Marketing Manager with wider digital marketing expertise to help them generate and convert enquiries.
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Please note that this is a part-time role working 22.5-30 hours per week to be worked over 5 days.
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Duties for the Digital Marketing Manager: -Â Â
- Build a Digital Strategy that feeds into the clients overarching Sales & Marketing Strategy and targets.
- Drive growth (enquiries and conversions) through expertly managing and optimising CRM activities (through ActiveCampaign) as a priority, as well as optimising their website (Wordpress) and the user experience and implementing wider digital marketing activities (e.g. SEO, PPC, remarketing).
- Continually analyse user behaviour and refine and adapt accordingly to increase response/sales.
- Manage required platform integrations (Zapier, Meet Alfred etc.) and proactively suggest any others that will streamline and enhance processes/sales.
- Measure and report weekly on digital marketing activities against set KPIs and targets. Â
- Minimum of 3-5 years B2B CRM/digital experience (ideally with knowledge of ActiveCampaign).
- Results obsessed.
- Proven track record in B2B CRM, automation, database management, email marketing and digital marketing (SEO, PPC, remarketing etc.).
- In-depth knowledge of Wordpress and website development.
- Solid knowledge of analytics tools.
- Strong analytical skills and data-driven thinking.
- Up-to-date knowledge of the latest trends and best practices in digital marketing and measurement.