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Job Title: Regional Sales Manager (Food & FMCG)
Contract: Full Time, Permanent
Salary: £50,000 + Bonus, Company Car & Extensive Benefits
Purpose of the Role: To maintain and develop the External Sales teams within the South Division (Midlands, South Wales & South West), with the aim of growing turnover and profit. Strong leadership and motivational skills are essential.
Key Responsibilities:
- Develop and motivate External Sales teams through regular field visits, meetings, and performance appraisals.
- Enhance high-level sales and account management skills within the team.
- Understand the marketplace and customers’ businesses and requirements.
- Ensure the highest levels of customer care to offer a 'best in class' service.
- Empower the Sales Team to achieve annual sales and margin targets.
- Develop key accounts and monitor margins in line with guidelines.
- Build and implement an annual sales budget and rolling sales forecast.
- Assist in creating and implementing strategies for winning business opportunities.
- Develop and nurture relationships with key contacts within direct and indirect channels.
- Manage specified key and local accounts in the region.
- Drive the Sales Team to achieve all targets and ensure sufficient, appropriately trained individuals are in place.
- Update and approve new customers and review the customer database annually.
- Ensure records, data, and information are constantly updated to exploit market potential.
- Develop and implement agreed KPIs for the sales team.
- Ensure the Sales Team records and reports on their functions/activities.
- Spend a minimum of 1 day per week in the field with the Sales Team.
- Establish, maintain, and improve procedures and work instructions within the Sales Departments.
- Regularly check that customers' requirements are being satisfied and maintain professionalism in all company contacts.
- Act as an ambassador for the client, promoting their services wherever possible.
- Overall responsibility for the management and motivation of the external Sales team.
- Liaise with the MD to enable joint ownership and responsibility of strategy and customers.
Job Requirements:
- Strong background in people management
- Strong margin maintenance knowledge
- People management and leadership experience
- Strong commercial acumen
- Strong analytical skills
- Extensive sales experience
- Knowledge of bakery, food service, or good manufacturing operations
- Strong negotiation skills with a proven track record
- Excellent IT skills (proficient in Microsoft Excel and PowerPoint)
- Excellent team-leading abilities and networking skills
- Exceptional customer service skills
- Results-oriented with a positive outlook
- Exceptional communication and deal-closing skills
- Valid UK driving license
What We Offer:
- KPI bonus scheme
- 33 days holiday inclusive of bank holidays (pro rata)
- Company Pension Scheme
- Life Assurance cover
- Company Sick Pay
- Employee Discount Scheme
- Cycle to work Scheme
- Employee Assistance Programme
