Product Marketing Manager

Job Title: Product Marketing Manager
Location: Ashford (Office based)
Job Type: Full time/permanent , working Monday to Friday 08:30 - 17:00
Salary: 42,000 - 45,000 per annum


Job Overview:
We are looking for an experienced Product Marketing Manager to join our client based in Ashford. In this role, you will bridge the gap between product development and marketing to ensure our products successfully meet customer needs and achieve strategic objectives.

Key Responsibilities:

• Develop and execute comprehensive product marketing strategies that align with company goals.
• Collaborate with product management to define product vision, strategy, and positioning in the market.
• Conduct market research to identify customer needs, market trends, and competitive analysis.
• Develop clear value propositions and messaging that resonate with target audiences.
• Monitor product performance and propose strategies to drive adoption and revenue growth.
• Work closely with the marketing team to design and implement promotional activities and campaigns.
• Provide sales teams with tools and training to effectively sell products and solutions.
• Engage with customers and partners to gather feedback and insights that drive continuous improvement.

Ideal Candidate:

• Proven experience in product marketing and product management, with a successful track record of launching products.
• Strong understanding of marketing principles and frameworks, with the ability to apply these in a practical context.
• Excellent communication and interpersonal skills, with experience presenting to stakeholders at all levels.
• Ability to analyse market data and consumer feedback to guide product development and marketing strategies.
• Strong project management skills, with an ability to manage multiple priorities in a fast-paced environment.
• Passionate about technology and innovation, with a customer-oriented mindset.