Breeder Business Development Manager

The Role:

We’re looking for a Business Development Manager to join us here at Agria Pet Insurance to manage and grow sales within the Breeder channel.

You’ll focus on developing and maintaining relationships with breeders, and key stakeholders within the breeding community so experience in the Breeder world is essential, along with sound knowledge of breeding practices and the community.

Driving business growth is also key in this role, so you’ll need to be a results driven and self-motivated individual who is passionate about animal welfare.

This role is field based and extensive travel across the UK will be expected.

What you’ll be doing:

Breeder Engagement & Support: Build and maintain strong relationships with breeders, addressing their needs, providing ongoing support, and acting as a primary point of contact. Educate them on Agria's ethics, products, guidelines, and best practices while ensuring compliance with club standards, welfare guidelines, and legal requirements.

New Breeder Acquisition & Partnerships: Actively identify, target, and acquire new Breeder Club members via various channels such as events, social media, and other opportunities. Develop strong partnerships by understanding their unique needs.

Education & Training: Offer tailored training, workshops, presentations, and materials at events or conferences to educate breeders on the features, benefits, and responsible ownership principles as per Agria's guidelines.

Strategic Collaboration: Work closely with the Breeder Channel Manager, marketing team, and other departments to resolve issues, drive effective lead generation campaigns, ensure compliance and documentation, and implement strategies for growth.

Market Insights & Research: Conduct market research and analyse trends, competition, breeder feedback, and reports to identify opportunities and make data-driven decisions that enhance performance and market share.

Performance Tracking & Reporting: Generate reports and insights on Breeder Channel performance to support informed strategies.

Industry Networking: Attend conferences and events to stay updated on industry trends and expand the network of breeder contacts.

Sales & Business Growth: Plan and execute strategies to meet sales targets, grow breeder memberships, and identify new business opportunities to boost engagement and market share

What we’re looking for:

• Experience in the Breeder world and a strong knowledge of the breeder community and breeding practices is essential
• Experience in the animal sector is desirable
• Strong knowledge and a genuine care for animal welfare, ethics, and responsible breeding practices and passion for animal breeding, genetics, and reproductive health.
• Excellent interpersonal and communication skills to build positive relationships with breeders.
• Willingness to travel extensively and attend breeder conferences or events as well as flexibility regarding working hours
• Results-driven mindset, with a track record of achieving or exceeding targets
• Ability to work independently, prioritise tasks, and manage time effectively.

Why choose Agria Pet:

Agria Pet Insurance is one of the UK's leading specialist pet insurance providers. We only provide lifetime insurance for animals, so truly understand and care about our customers and their beloved pets - especially as most of our team are pet parents, and we're all animal-lovers. Our passion for pets means that we are trusted by The Royal Kennel Club and many other significant affinity partners to provide lifetime pet insurance in their names. 

 Working closely with animal welfare organisations, vets and breeders, gives us deep insight on what's best for pets. And we give back too - including supporting hundreds of animal rescues, protecting over 100,000 rescued animals, and through donations of over £2m to animal charities. 

 We are a strong, growing business, having doubled our GWP in the last 5 years, with a supportive ethos and family feel. We became one of the UK’s Best Workplaces™ in 2023 and again in 2024, were awarded Most Trusted Pet Insurer in 2021, we have the top 4 slots on Which? Best Buy pet insurance and we are extremely proud to be the only carbon positive pet insurer in the UK.

What we offer:

• Competitive commission structure
• Company car
• 25 days annual leave which increases with service, plus bank holidays
• Opportunity to buy/sell up to 5 days annual leave per calendar year
• Pension and Life Assurance scheme
• Access to 25% off insuring your pet with Agria. Friends and family are also entitled to a discount too
• We aim to support the health and wellbeing of all our colleagues so you’ll have access to a Health Cash Plan, mental health support and health and wellbeing platforms, including Headspace