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An exciting opportunity has been made available with our client as a Marketing & Business Development Executive on an initial 12-Month fixed term contract. This client had the likes of Toyota and Netflix who have recently filmed at the premises - Very exciting sector to be involved in.Based in a stunning part of the Cairngorms National Park, this is an incredible place to work. The estate has been welcoming visitors to their luxury holiday cottages, prestigious event venues and award-winning outdoor activities. You will play a pivotal role in advancing the estate's commercial success by planning, coordinating and executing a range of marketing initiatives.
Marketing and Business Development Executive
Responsibilities Include:
Business Growth and Opportunity Development: 60%
- Sales & Marketing Integration: Partner with the sales team to ensure marketing campaigns are aligned with sales strategy and targets, supporting event promotion and sales material updates.
- Marketing Campaigns: Design, develop, and execute comprehensive marketing plans across online and offline channels. Manage SEO, website content, and daily social media updates to increase brand visibility.
- Creative Content Production: Develop creative content, including print ads, blog posts, and social media graphics for platforms such as Facebook and Google Ads, to promote estate activities and offerings.
- PR & Communications: Create engaging copy and content for all communication external channels in collaboration with the estate team. Organise presentations, press trips, and customer visits to promote the estate’s offerings.
- Market Intelligence: Analyse commercial sales data, track industry trends, produce internal marketing & sales reports, and complete market intelligence surveys to inform strategic decisions.
- Drive Business Growth: Identify, evaluate, and develop new business opportunities to expand the company's product offering and deepen existing client relationships.
- Event Planning: Assist in the identification, development, and management of indoor and outdoor events, ensuring seamless coordination of staff for all aspects of large event inquiries.
Operational Support and Efficiency: 20%
- Operational Objectives: Support the delivery of the company’s operational goals and delivery plan within the designated budget.
- Budget Management: Complete and oversee budgets for the Sales & Marketing departments, including setting pricing for all products to align with revenue targets and market positioning.
- Efficiency Improvements: Continuously seek to improve the effectiveness and efficiency of internal processes and team dynamics.
Extra Information
- Digital Marketing 2-5 years +
- Happy to work 5 days or live on site on the beautiful estate.
- Affordable cottages available on the estate. Currently a 1 and 2 bedroom cottage available. Well behaved partners and dogs welcome.
- 5-10 weekends a year depending on the events which are on (they had Netflix and Toyota onsite last year filming).
- Would like someone who can make inroads with Tourism sector e.g. cruise ships etc to sell experience and events on the estate.
- Salary range - £28k-£35k DOE.
- Role Type – Fixed term contract 12 months (looking to go permanent).
