- Present business cases for product range developments
- Develop core positioning and messaging for all products
- Merchandise products through the catalogue and website to achieve maximum product performance
- Utilise Google Analytics and work with the Digital team to implement actions to improve conversion rates
- Experience in managing products from development to end-of-life.
- Ability to research and identify market trends, customer needs, and competitor offerings.
- Proficiency in using Google Analytics to track product performance and improve conversion rates.
- Ability to define and communicate core product positioning to enhance brand awareness.
- Experience optimising product placement on websites and catalogues for maximum visibility and sales.