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Marketing Manager
£40/42k + Excellent Benefits
Basingstoke area, with two days a week from home
VR/10396
This is a great new opportunity to join a well-established and thriving business during an exciting phase as they launch new services. As Marketing Manager, you will lead the marketing efforts and help drive growth strategy
Utilising Hubspot, you will be responsible for planning and executing marketing campaigns across channels, protect and champion brands and continuously measure and report on marketing performance. These activities will be performed with the goal of supporting key sales objectives
Note that due to the rural location of the office it is essential that you have access to a car
Your role will involve:
- Contributing to the marketing strategy and executing the marketing plans
- Acting as custodian of the brands, reporting on progress and key developments, investigating ways to develop brand awareness
- Initiating and developing ideas, working with internal teams to produce varied, engaging and cut-through content to promote brand awareness and generate leads
- Developing white-label sales collateral for channel partners including enablement assets, case studies / use cases and end user campaign insights
- Managing the company’s websites
- Owning and improving engagement on all commercial social media channels
- Managing both inbound and outbound marketing, utilizing content and CRM data, and promotional channels such as paid search, social, ad PR to ensure that all marketing is fully integrated
- Coordinating and executing relevant events, webinars and trade shows
- Tracking marketing expenditure and providing regular updates and accurate reporting
- Management of one Marketing Executive
You will be the ideal candidate due to your:
- Relevant qualification in Marketing, Communications or similar field
- Proven experience within a B2B Marketing role
- Thorough and working understanding of Hubspot
- Creativity, analytical and strategic thinking skills, and excellent communication, presentation and writing skills
- Knowledge of SEO, SEM, PPC and digital marketing best practices
- Self-motivation with the ability to work both independently and collaboratively in a fast-paced environment
This is a busy and rewarding role that’s a mix of managing and 'doing’. If you feel ready to take the next step into a managerial role then please apply now!
