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The Marketing Executive will be responsible for all Marketing activities Audio Visual Materials (AVM Ltd), a company owned by Northamber PLC. The role involves proactively managing the tactical marketing programs for the business and for a portfolio of vendors. The role encompasses interfacing with vendor partners to generate incremental marketing funds from Co-op and MDF, liaising with Vendor Marketing Managers and AVM Product Managers.
Responsibilities:
- Own all marketing activity on behalf of AVM ltd.
- Own the marketing relationship with key AV vendors ensuring all plans are built and executed in alignment with vendor and AVM objectives.
- Liaise with the AVM team to co-ordinate work with the Northamber design team so marketing plans integrate seamlessly.
- Brief the design team on all asset creation requests. This will include image sourcing & copywriting/sourcing.
- Support the sales and marketing team on all relevant AVM events such as trade shows and partner events.
- Attend sales and marketing meetings to fully understand the strategy and run the interlock meetings between the AV team and Marketing.
- Manage the social media channels to ensure network interaction and audience growth
- Tracking & reporting of ROI per activity/campaign and recommending changes to the campaigns / marketing mix where required.
- Manage agreed vendor budgets and ensure that all plans are fully executed and invoiced accurately and completely.
Skills and Knowledge:
- Experience in Marketing, specifically social media and web management.
- Degree in Marketing or relevant qualification (i.e., CIM) highly preferred.
- Knowledge of AV vendors and products preferred.
- Experience in the AV and Technology areas would be an advantage.
- Ability to handle multiple projects simultaneously in a fast-paced environment.
- Ability to create professionally written content with appropriate inputs from stakeholders.
- Evidence of successful engagement with sales teams to build and agree on go-to-market strategies.
- Proven success executing multiple, simultaneous marketing campaigns that deliver measurable ROI.
- Evidence of utilising the full marketing mix (online/offline principles plus events).
- Experience of planning and delivering creative, demand generation campaigns.
Benefits
- Hybrid working
- Private Medical Insurance
- Life Insurance
- 22 days holiday
- Cycle to work
- Employee Assistance Programme
