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Channel Marketing Manager
c55k + 8k Bonus + Benefits
Basingstoke
VR/10425
My client, an established leader in their field with a friendly, supportive culture are now looking to welcome an experienced B2B Channel Marketing Manager into their team
With your strong B2B channel marketing background, you will play a pivotal role in driving growth and market expansion through the partner ecosystem, developing and executing effective marketing strategies to empower partners and drive sales
Your role will involve:
- Developing and executing comprehensive partner marketing strategies
- Identifying and prioritizing key partner segments, developing tailored marketing plans
- Collaborating with sales teams to understand their needs
- Driving lead generation and pipeline growth through targeted marketing campaigns
- Developing and executing joint marketing campaigns with partners, including webinars, email campaigns, and social media initiatives
- Tracking and measuring the effectiveness of marketing campaigns and optimizing accordingly
- Creating and delivering effective marketing materials, such as sales presentations, product collateral, and case studies
- Providing training and support to partners on marketing best practices and tools
- Strengthening brand awareness and positioning within the partner community
- Developing and implementing co-branding initiatives and joint marketing programs
- Managing marketing budgets effectively, ensuring optimal allocation of funds, tracking and reporting on marketing expenses and ROI
You will be the ideal candidate due to your:
- 5+ years of experience in channel marketing or a similar role.
- Ideally strong understanding of the technology industry and channel sales models
- Proven track record of developing and executing successful marketing campaigns
- Excellent communication and interpersonal skills
- Strong analytical skills and ability to measure marketing performance
- Experience with marketing automation tools and CRM systems
- Ability to work effectively in a fast-paced, dynamic environment
If you are a passionate and results-oriented marketing professional then this is the role for you!
