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- Producing high-quality written content, including research articles, PR pieces, blogs, whitepapers, and case studies to showcase expertise.
- Crafting and editing engaging video content to support educational and promotional initiatives.
- Conducting customer interviews to extract valuable insights and create compelling case studies.
- Executing a results-driven social media strategy to enhance brand presence and audience engagement.
- Supporting paid media advertising efforts by aligning organic content for maximum impact.
- Monitoring and analysing content performance, working with the campaign team to refine messaging and strategy.
- Ensuring consistent and strategic distribution of content across multiple marketing channels.
- A strong background in content marketing, preferably within the tech or SaaS sector.
- Exceptional writing and storytelling abilities with a knack for crafting compelling narratives.
- Experience in creating diverse content formats, including blogs, case studies, whitepapers, and video content.
- A solid understanding of digital marketing strategies, social media trends, and SEO best practices.
- The ability to leverage data insights to optimise content performance and engagement.
- A proactive approach to problem-solving and innovation in content strategy.
- Familiarity with Microsoft technologies or cloud computing highly advantageous.
