Retail Brand Manager

Brand Manager Retail Brands

Birstall

Full time | Permanent

GENERAL CHARACTERISTICS

• Deliver Retail Brand Marketing plan by identifying end user needs and translating these into strategic and operational plans for PPG, brand, consumers/professionals and retailers
• Drive development of Retail Brands in key distribution channels through NPD, brand development and marketing communications

REPRESENTATIVE ACTIVITIES

Develop and manage the realization of the (annual) strategic and operational business and marketing plan for the brand including communication, innovation, pricing, product, promotions and distribution strategies, implementation strategies and budgets. Provide monthly progress reports and actions against the brand marketing plan, budget and KPI's. Work closely with sales and supply chain functions on forecasts, promotions, introductions, design, distribution and product specifications/ changes as needed. Work closely with shopper marketing on brand related activities like introductions and national promotions. Co-operate with specialist departments to ensure the effective operation and production of new / revised products and services. Negotiate with other internal departments in order to agree on new product, service and market opportunities or developments within set time-scales and budgets. Liaise with colleagues across Region North to ensure best practice and learning are shared Develop, participate in and evaluate market research and analysis, promotions and advertising associated with the brand. Participate in training for field and customer service personnel and customers on product introductions or enhancements, as well as new marketing/sales campaigns. Become the recognized company expert on market and business trends and have a clear and concise understanding of the requirements and needs of the consumers in general and in the specific retail market segments. Develop and drive plans to manage your ranges and reduce complexity within the business Work with Shopper Marketing and Store Network team to ensure brand plans are clearly communicated and actioned

KPI's

• Brand value / awareness among consumers.
• Market share
• # of innovations / new introductions
• Management of costs and budget.
• Price / margin development / Return on assortment / SKU development.

EXPERIENCE AND EDUCATION

• Level of education: Degree (Marketing, (Business) Economics) or equivalent
• Level of experience: minimum of 2 years brand marketing management experience
• Business fluency in English.

SUCCES FACTORS

1. Proven success in Brand marketing
2. Consumer and Customer Insight Driven
3. Project Management and Delivery
4. Drives change, results focused and makes things happen
5. Entrepreneurial & creative
6. Strong interpersonal and communication skills.
7. Financial and analytical skills.
8. Team player
9. Commercially astute