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Role: CRO Specialist – Hybrid in Batley
Salary: up to £35k DOE
WorkingHours: 37.5 hours per week
Benefits:
- Statutory holidays plus 22 days’ holiday, rising to 25 days based on length of service
- Discretionary bonus (usually paid annually & qualifying period applies)
- Contributory pension
- Health cash plan offered through Westfield Health giving cashback on optical, dental, physiotherapy and much more
- Westfield rewards – spend and collect points or discounted shopping vouchers (e.g. 7% off at M&S), discounted gym membership etc.
- A Health Assured Employee Assistance Programme giving you access to a range of engaging and useful online tools including emotional support, fitness advice, a personal coaching tool and health assessments.
- Colleague discount
- Transave Partnership (You can opt to boost your financial wellbeing by saving a minimum of £5 per month with our partner TransaveUK Credit Union, a not-for-profit savings and loan cooperative).
- Surprise and delight events (e.g. Fish & Chip Day, ice-cream treats, afternoon tea, Easter eggs, and Christmas lunch).
- Free onsite parking
General overview:
We are exclusively working with a retail business who are currently launching a new brand. This role is a new role created to assist with the optimisation and performance of the new websites, hosted on Magento 2.
The CRO Specialist will work across multiple brands and will analyse user behaviours, identify barriers to conversion and conduct tests to improve the user journey and increase key performance metrics.
Responsibilities:
- Analyse user behaviour across multiple brand websites using tools like Google Analytics, heatmaps, and session recordings.
- Identify conversion barriers within the Magento 2 platform and recommend solutions.
- Develop hypotheses to improve conversion rates and key performance metrics.
- Plan, execute, and report on A/B and multivariate tests across various brand websites.
- Collaborate with design, development, and marketing teams to implement solutions.
- Continuously track KPIs and provide actionable insights tailored to each brand.
- Stay updated on industry trends and new CRO tools to support optimisation efforts for all brands.
Ideal Experience
- Proven experience as a CRO Specialist with a track record of optimising websites, analysing data and encouraging performance.
- Experience of working with Magento 2.
- Results-driven mindset with the ability to measure key metrics.
- Experience in the retail or furniture industry is a plus.
