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- Develop a clear positioning and unique points of differentiation for the brand, ensuring all marketing communications—both online and offline—reflect a market-leading position.
- Manage and execute the marketing plan in line with the long-term strategy and growth targets to increase leads and revenue.
- Create compelling content and engage with external customers through platforms like Salesforce Marketing Cloud, building strong relationships with key internal contacts to deploy well-crafted campaigns.
- Design and implement effective multi-channel marketing initiatives, campaigns, and promotions aimed at lead generation, new customer acquisition, and customer retention.
- Measure and report on the results and outcomes of promotional campaigns, utilising Excel for marketing analysis and campaign reporting.
- Oversee the portfolio and campaign strategy from execution through to measurement, ensuring best practices in content creation and amplification.
- Design and produce effective marketing and sales collateral to support new business initiatives.
- Conduct ROI analysis on all marketing activities and adjust strategies accordingly.
- Collaborate across the organisation, fostering a one-team culture.
- Perform additional duties as requested by your line manager.
- Strong and creative copywriting skills.
- Collaborative team player with a constructive approach.
- Highly organised and detail-oriented, capable of managing and leading complex projects to meet deadlines.
- Experienced commercial marketer with a growth mindset and expertise in digital marketing.
- Confident communicator, able to network and build productive relationships with suppliers, agencies, and internal stakeholders.
- Proficient in using CRM/email platforms such as Salesforce Marketing Cloud.
- Skilled in executing integrated promotional, direct marketing, and advertising campaigns.
- Capable of managing a demanding schedule and delivering multiple marketing projects on time.
- Experience in demand creation and customer acquisition campaigns.
- Strong understanding of digital media and brand management.
- Proficient in Excel and PowerPoint, able to produce strategic presentations for senior management.
- Marketing/Business degree, qualification, or CIM certification.
- Familiarity with website CMS systems.
- Basic HTML coding experience.
