Our client is looking to recruit a Marketing Manager to join a national business. Main Duties & Responsibilities:

Develop a clear positioning and unique points of differentiation for the brand, ensuring all marketing communications—both online and offline—reflect a market-leading position.
Manage and execute the marketing plan in line with the long-term strategy and growth targets to increase leads and revenue.
Create compelling content and engage with external customers through platforms like Salesforce Marketing Cloud, building strong relationships with key internal contacts to deploy well-crafted campaigns.
Design and implement effective multi-channel marketing initiatives, campaigns, and promotions aimed at lead generation, new customer acquisition, and customer retention.
Measure and report on the results and outcomes of promotional campaigns, utilising Excel for marketing analysis and campaign reporting.
Oversee the portfolio and campaign strategy from execution through to measurement, ensuring best practices in content creation and amplification.
Design and produce effective marketing and sales collateral to support new business initiatives.
Conduct ROI analysis on all marketing activities and adjust strategies accordingly.
Collaborate across the organisation, fostering a one-team culture.
Perform additional duties as requested by your line manager.

Essentials:

Strong and creative copywriting skills.
Collaborative team player with a constructive approach.
Highly organised and detail-oriented, capable of managing and leading complex projects to meet deadlines.
Experienced commercial marketer with a growth mindset and expertise in digital marketing.
Confident communicator, able to network and build productive relationships with suppliers, agencies, and internal stakeholders.
Proficient in using CRM/email platforms such as Salesforce Marketing Cloud.
Skilled in executing integrated promotional, direct marketing, and advertising campaigns.
Capable of managing a demanding schedule and delivering multiple marketing projects on time.
Experience in demand creation and customer acquisition campaigns.
Strong understanding of digital media and brand management.
Proficient in Excel and PowerPoint, able to produce strategic presentations for senior management.
Marketing/Business degree, qualification, or CIM certification.

Desirables:

Familiarity with website CMS systems.
Basic HTML coding experience.

Please note. Every candidate will be assessed in accordance with their qualifications, merit, and ability to perform the duties of the job role advertised. Please be advised that no terminology in this advert is intended to discriminate on the grounds of a person's religion, gender, race, colour, age, sexual orientation, disability, or marital status.