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Marketing Executive
This is a dynamic document and subject to change
Document Name
Marketing Executive
Document Number
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Purpose
Outline the above role at Carlton Packaging LLP
Connection Documents
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Connecting Forms
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Connecting Systems
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Job Purpose
Coordinate & implement various marketing activities
Reports to
Marketing Manager
Manages
N/A
Skills/Attributes required
Verbal and written persuasive skills.
Able to work to clean, smart design parameters with consistency and creativity.
System thinker.
Articulate, with a good grasp of English grammar.
Clear telephone skills.
Good interpersonal, teamwork skills - enjoy working as a team towards a common goal.
Innovative and forward thinking.
Ability to work alone; plan, organise and deliver targets.
Ability to present directly to the management team.
Accountable.
Belief in our mission; smarter products, smarter processes, smarter service; loads smarter®.
Education/Qualifications/Experience required
Degree educated with CIM or working towards.
Proficient in Adobe.
Primary Responsibilities
Will coronadite and implement multi digital campaigns on our marketing objectives throughout the year.
Measuring the ROI of campaigns and work closely with the marketing manager on spends and schedules.
Performance Objectives
Manage the day to day Marketing activities of the organisation.
Primary specific responsibilities/duties
Further information
Frequency
Campaign management
Devise marketing campaigns with the intent of creating leads and acquiring customers and prospects.
Execute campaign effectively, on schedule and on budget
Project managing all campaigns from beginning to end ensuring they meet the target objectives.
Daily
Content
Write quality content to match the brief for the campaign.
Social media content to match up with the campaigns weekly.
Daily
Managing design brief
Oversee the brief given to the designers to ensure brand identity is adhered to.
Daily
Gold Vison – Reporting
Reporting on ROI for all our campaigns/Task
Weekly
Timelines
- Devise a campaigns timeline and schedule
Daily
Expos
Ensuring we have full campaigns in place in line with our Expos.
Set up of expos and packing relevant products and equipment.
As required
Ordersmart
Making sure all photos are up to date when the product and descriptions arrives on order smart.
Daily
Marketing Hampers
Assisting with end of year hampers
Yearly
Graphic Design
Assisting the graphic designer with Marketing presentations, Internal Newsletters internal marketing. Assist the marketing team develop the layout and production design for advertisements, brochures, magazines, and corporate reports/Presentations
Daily
Digital
Working with MM and digital agency to renew and update website platforms
As required
Main Objectives/KPI’s
Planning a variety of marketing campaigns for Carlton Packaging.
Ensuring all marketing tasks are delivered before deadline
