Back to search
Hedley Studios is a privately-owned global expert in producing hand-crafted, scaled electric recreations of luxury vehicles in exclusive partnership with the worlds most elite automotive brands. The positioning of Hedley is unique and stands for drivable art, making sought-after collectible artwork. The company has recently structured their distribution and is in a great place both financially and culturally to embark on a significant growth plan. Therefore, we seek a manager capable of shaping and executing a forward-thinking strategy, driven by ambition to elevate our business to new heights amidst a period of substantial growth.
An exciting opportunity to join the growing the Hedley Studios & Hedley Galleries as our CRM Manager.
In light of our latest retail expansion, we are seeking a CRM and Customer Experience Manager to join our Hedley Galleries as well as Hedley Studios Team. In coming onboard, you can help us make the difference in taking ownership of our full CRM database system, processes and performance. There is huge scope for what the platform can do for our business and we want someone keen for this challenge.
The role will be responsible for:
establishing CRM and CX strategies for both Hedley Studios & Hedley Galleries,
Optimizing processes and systems
Managing the overall database
Delivering targeted campaigns,
Creating CRM activation plans
Establishing CRM insights and reporting
Supporting the success of all retail operations (pop up and events)
Transforming and monitoring of global leads into commercial success
Providing key reports to Senior Management.
This position will be an integral part of the Commercial team of Hedley Studios and Hedley Galleries with a central reporting into the Studios Commercial Director, working closely with the Marketing, Sales, Client Services and Finance teams of both Hedley Studios (based in the UK) & Hedley Galleries (based in New York) and to deliver against all commercial objectives.
Your areas of responsibilities:
Build, execute and optimize targeted automated email journeys to aid UHNWI lead generation, sales conversion and client retention.
Continuously analyse data, making recommendations for new campaigns to aid new sales, and identify upsell opportunities.
Oversee the development of a customer lifecycle journey, identifying touchpoints, opportunities, recommendations and strategies at each stage.
Management of our global CRM strategy across email and retail in alignment with business objectives.
Create highly engaging and personalised email and CRM/CX campaigns with an emphasis on testing and learning to optimise future results.
Work with Marketing, Sales and the wider commercial team on the planning and execution of product launches. This might include liaising with internal and external stakeholders to determine the requirements of upcoming campaigns, including receiving/writing briefs, campaign creation, HTML proofing, managing sign-off and presentation of results.
Develop reporting dashboards for Senior Management to enable KPI's to be measured accurately and determine ROI.
Work with both Commercial team departments and web agencies to integrate all data channels into the CRM to provide a 360 view of the customer.
Be the primary contact for Microsoft Dynamics internally, providing daily support for other team members.
Ensure best practices for users of Microsoft Dynamics, creating Definition Handbooks and Quick Start Guides and user training where required.
Analyse and monitor data quality and segmentation opportunities, ensuring all data feeds are GDPR compliant.
Build effective relationships with all stakeholders across the business.
Must have an entrepreneurial mindset and continuously come up with new ways to build and engage with the UHNW target audience.
Your qualifications:
Proven experience in a leadership role within a gallery, retail, automotive or luxury goods environment in a CRM and/or CX function.
Strong understanding of sales processes and client relationship management tools and mindset.
Excellent organizational and multitasking abilities.
Effective communication skills with the ability to collaborate across teams in different geographies.
Bachelors degree in Business Administration, Marketing and Communication preferred.
Domestic travel as required to fulfill operational and managerial responsibilities effectively, in addition to potential international abroad short-term assignments whenever possible due to visa.
