Senior Marketing Insight Analyst

Senior Marketing Insight Analyst

Bradford – Hybrid

Up to £50,000

Forward Role are working with an established, lifestyle retail brand who are on the hunt for a new Senior Marketing Insight Analyst who can balance technical expertise with strategic insight and effective communication.

This is a fantastic opportunity to work closely with marketing and commercial teams on varied, impactful projects while contributing to a business that balances traditional marketing with ongoing growth across digital.

As the Senior Marketing Insight Analyst, you'll take a leading role in analysing campaign and customer data, identifying trends, and developing actionable insights to drive improvements in customer experience, marketing efficiency, and overall business profitability.

You'll be part of a supportive, stable team that values collaboration and long-term development.

Role & Responsibilities:

• Analyse and interpret customer data to identify trends and insights – driving customer experience and NPS.
• Measuring marketing effectiveness, providing insights to optimise marketing spend and ROI.
• Manage and refine customer models, including segmentation, clustering, regression and predictive analytics.
• Collaborate with marketing and commercial teams on both traditional and digital initiatives.
• Lead projects that support a growing online presence while maintaining a loyal customer base.
• Lead and mentor a small team and support succession planning within the insights function.

Skills & Experience:

• Experience in an Insight Analyst role, with a good understanding of Marketing
• Experience with tools such as SAS, SQL or similar to manipulate large data sets
• Exposure to digital KPIs and use of GA4 is desirable, but not essential
• Understanding of advanced analytics techniques and customer modelling
• A strong ability to communicate technical findings to non-technical stakeholders.
• Proven project leadership skills, people management is desirable.

If this sounds of interest, please apply to this advert or get in touch with Sophie at Forward Role.

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