Marketing Campaign Specialist

SF Recruitment have partnered with a dynamic business technology solutions provider to recruit a Marketing Campaigns Specialist, on a permanent, hybrid basis.

Salary: £30,000-£35,000
Working pattern: 3 days on site, 2 working from home
Location: Birmingham City Centre

Job overview
As a Marketing Campaign Specialist, you will play a key role in executing high-impact campaigns that drive audience engagement and lead generation. Reporting to the Marketing Manager and collaborating with the Events, Paid Media, and Content teams, you will plan, execute, and optimise campaigns across multiple channels, leveraging data-driven insights to enhance performance. Your aim is to engage the right audiences at the right time, ensuring maximum ROI and visibility.

You will implement the multi-channel strategy, aligning messaging and content with objectives, while confidently managing contacts throughout the marketing funnel. Additionally, you will be responsible for tracking ROI to measure campaign effectiveness, ensuring the appropriate channels and tactics are optimised to meet goals.

Key Responsibilities:
· Campaign Execution: Implement and manage a variety of marketing campaigns across channels including email, paid advertising, social media, search, events and more.
· Audience Building: Develop segmented audience lists for targeted marketing efforts, ensuring personalised communication.
· CRM Management: Leverage CRM experience & tools (HubSpot) to manage leads, automate campaigns, and measure engagement.
· Paid Advertising Management: Oversee paid search, social media ads, and retargeting campaigns to maximise brand reach and conversions.
· Content Creation: Collaborate with content teams to create compelling copy and assets that support campaign goals convey key proposition messages for Managed Services across a variety of marketing channels.
· Data Analysis & Optimisation: Track and analyse campaign performance, using data insights to optimise results and inform future strategies. Adapt live campaigns and strategies based on performance data and market feedback.
· Vendor / Partner Execution: Coordinate and manage Marketing Development Funds (MDF) from partners, ensuring efficient use of resources and alignment with business goals.
· Budget Management: Monitor campaign budgets, track spend, and measure return on investment (ROI).
· Event Support: Assist with the promotion and execution of key events, ensuring seamless integration with wider campaigns.
· Reporting: Prepare and present reports on campaign performance, offering insights to improve future campaigns.