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City Activation Manager

Inspiring Interns & Graduates
Posted 9 hours ago, valid for 9 days
Location

Birmingham, West Midlands B27 6QS, England

Salary

£48,000 - £57,600 per annum

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Contract type

Full Time

In order to submit this application, a Reed account will be created for you. As such, in addition to applying for this job, you will be signed up to all Reed’s services as part of the process. By submitting this application, you agree to Reed’s Terms and Conditions and acknowledge that your personal data will be transferred to Reed and processed by them in accordance with their Privacy Policy.

Sonic Summary

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  • The City Activation Manager is responsible for enhancing product experiences for adult smokers and nicotine users through effective in-store engagement and promotional strategies.
  • This role requires a minimum of 3 years of experience in marketing or brand activation and offers a salary range of $60,000 to $75,000, along with car allowances and bonuses.
  • Key responsibilities include collaboration with stakeholders, brand representation, and training store employees to increase product visibility and sales.
  • The position also involves market analysis, reporting on store performance, and coordinating small-scale events, while adhering to health and safety regulations.
  • Ideal candidates should possess strong interpersonal skills, a customer-focused mindset, and the ability to thrive in dynamic environments.

Job Role:

The City Activation Manager is responsible for delivering an exceptional product experience through engagement with adult smokers, dualist, and nicotine pouch users. This role focuses on executing point-of-sale (POS) materials and incentives within stores, playing a vital role in the strategic launch and rollout of clients’ new products. The position is fundamental to the success of these launches and supports in-store activation and brand advertising. This role offers car allowances and bonuses.

Key Responsibilities

Collaboration and Planning:

• Collaborate with key stakeholders to implement strategic activation plans.

• Coordinate with marketing and promotional teams for effective in-store campaigns.

Brand Representation:

• Represent the company with professionalism, enthusiasm, and adherence to regulatory guidelines.

• Promote brand awareness and increase product visibility within assigned territory.

Engagement and Training:

• Engage with store employees and managers to drive product visibility and sales.

• Provide product training and support to effectively promote and sell products.

Reporting and Feedback:

• Deliver day-to-day reporting, ensuring administrative tasks such as KPI tracking and consumer insights are completed.

• Report on store incentive results and ensure correct payout.

Event Coordination:

• Collaborate with other ambassadors and the marketing team for small-scale activations/events, such as expos and trade shows.

Market Analysis:

• Gather, collate, and report on competitor products, including market share, pricing, and availability.

Health and Safety:

• Adhere to all safety regulations and guidelines during promotional activities.

General Duties:

• Perform other duties as required within the department and during promotional events.

Physical Demands:

• Frequent travel within the assigned territory.

• Ability to engage with customers in various store environments.

Behaviours:

• Team player with strong interpersonal skills.

• Driven and determined with a customer-focused mindset.

• Attention to detail and enthusiasm for brand promotion.

• Ability to work under pressure and adapt to changing environments.

• Strong problem-solving skills and a proactive approach.

Apply now in a few quick clicks

In order to submit this application, a Reed account will be created for you. As such, in addition to applying for this job, you will be signed up to all Reed’s services as part of the process. By submitting this application, you agree to Reed’s Terms and Conditions and acknowledge that your personal data will be transferred to Reed and processed by them in accordance with their Privacy Policy.