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Job Title: Marketing Manager
Location: Birmingham City Centre (Hybrid role with 2 days a week in the office)
Salary: £45,000 per annum
Role Overview: To raise awareness and perception amongst international and national B2B audiences of the West Midlands as a desirable location for investment; leveraging a full mix of marketing channels to promote our proposition and support lead generation.
Main Responsibilities and Key Activities:
Create and manage marketing campaigns.
- Convey key differentiators of our sector propositions to national and international B2B investor audiences.
- Curate content across thought leadership, web, collateral, and social channels.
- Develop content for a coordinated programme of events and webinars across key international markets to support the region's proposition.
- Manage the identification and delivery of film and photography of key assets and opinion formers.
- Identify opportunities for the celebration of the region, its businesses, and sector credentials; inform the development of the region's sector narrative.
- Work with marketing and communications colleagues on programme activities and support the development of case studies, media comments, and briefings.
- Ensure adherence to brand guidelines of all outputs.
- Support BD colleagues on the engagement of key firms and on inward investment lead generation.
- Work with partner organisations on the co-creation of activations.
- When required, support across the business on broader marketing initiatives.
- Work across the West Midlands region and nationally with possible international travel.
- Collaborate with the Head of Sector Marketing, marketing and communications colleagues, and Business Attraction and Capital Investment teams.
- Maintain key relationships with business intermediaries; local, national, and international industry sector and government bodies; public and private sector partners across the West Midlands.
