Performance Marketing Manager

be:technology are thrilled to be partnered with a rapidly growing EdTech company with a mission to unlock the potential of all learners held back by a language barrier. Their marketing team is crucial in achieving their growth targets and increasing customer retention by providing valuable interactions.

We are seeking a technically skilled and creative Performance Marketing Manager to join their team and help them optimise their marketing efforts.

Only Apply if you have proven experience working within the TechnologyIndustry!

Responsibilities

• Plan, execute, and measure performance-based marketing campaigns, optimizing based on performance data.
• Configure and manage server-side Google Tag Manager to ensure accurate tracking and data collection.
• Develop and implement technical and content-driven SEO strategies to improve organic search rankings and drive traffic.
• Manage and optimize paid search, paid social, and digital advertising campaigns to maximize ROI.
• Analyse and manage marketing data, ensuring accurate tracking, reporting, and maintaining high-quality data integrity.
• Contribute to the development and management of marketing attribution models using Salesforce and Pardot to understand the impact of various campaigns on lead generation.
• Create multimedia content, including success stories, advertorials, website content, and video content briefs.
• Conduct ongoing analysis of campaign performance and provide recommendations for optimization and improvement.
• Stay current on industry trends and best practices in performance marketing, making recommendations as technology evolves.
• Monitor and report on key performance metrics, including conversion rates, cost per acquisition, and customer lifetime value.
• Work cross-functionally, collaborating with other teams and suppliers.

Skills and Experience

• Proven experience in a similar role within a technology company, with a strong focus on technical marketing, SEO, and PPC.
• Proficiency in GA4, Google Tag Manager, Google Ads, Bing Ads, YouTube advertising, social media platforms, SEMRush, email marketing, Salesforce, and Pardot.
• Strong analytical skills with the ability to generate actionable insights from data.
• Excellent understanding of marketing attribution models, digital marketing tools, and conversion rate optimization strategies.
• Skilled copywriter with the ability to balance a data-driven approach with creativity.
• Strong problem-solving skills and attention to detail.
• Excellent communication and collaboration abilities.
• Ability to adapt to a fast-paced and dynamic work environment.
• Experience with Power BI is a plus, but not essential.

BeTechnology Group Limited is acting as an Employment Agency in relation to this vacancy.