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A large exhibition centre located in Birmingham is looking for a Campaign Marketing Manager to play a critical role in driving data-driven decision-making within the team. Your mission? To work closely with the B2C Marketing team to optimise campaigns and improve customer engagement, while ensuring integrity and compliance with privacy regulations.
Do you enjoy live music, comedy, and in-person events?
Are you looking to join a relaxed and friendly, yet passionate, team where you can use data to drive a better user experience and drive the company commercials?
This role brings the added perks of a great pension, hybrid working (Monday and Fridays are WFH yay!), free parking and free meals, and discounted tickets to amazing gigs, shows, and events at the regions ultimate venues.
Your duties:
- Support in the development and own the delivery of Exhibitions lead generation plan
- Develop and execute comprehensive inbound and outbound lead generation across core exhibitions market, as well as new and diversified markets
- Identify, implement, and deliver digital efforts including website optimization, SEO/SEM, email marketing, social media, and digital advertising campaigns to drive traffic, engagement, and conversions.
- Oversee the creation and implementation of engaging content and value-add lead magnets
- Identify and deliver new ways to attract and generate leads by widening the reach and scope of existing marketing and communications activity
- Create high impact creative copy that builds trust and demonstrates credibility and track record of success with multiple clients across sectors
- Work collaboratively with the Sales teams, managing online data and monitoring tools to identify and
generate leads - Analyse and optimise campaign and channel performance to improve conversion rate and effectiveness
of activities - Work in collaboration with the New Business and Venue Services sales team to design targeted campaigns that align with sales goals
- Work closely with other teams to develop and deliver activity to launch new initiatives
- Contribute to the scoping, planning and delivery of a comprehensive programme of activity to grow the business
- Significant marketing experience, with responsibility for a varied portfolio of activities, in a busy commercial environment
- Ability to prioritise multiple demands and ensure that delivery is focused on activities that add maximum value
- Up to date knowledge and experience of relevant processes, best practice, and tools, with noted focus on lead generation, nurturing and conversion
Candidate Source Ltd is an advertising agency. Once you have submitted your application it will be passed to the third party Recruiter who is responsible for processing your application. This will include holding and sharing your personal data, our legal basis for this is legitimate interest subject to your declared interest in a job. Our privacy policy can be found on our website and we can be contacted to confirm who your application has been forwarded to.
