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- Develop and implement a comprehensive B2B communications strategy to raise awareness of the region’s key sectors, supporting inward investment and lead generation.
- Craft and distribute high-quality B2B opinion-editorials, press releases, quotes, thought leadership pieces, and speeches that position the region as a globally leading investment location.
- Collaborate closely with sector leads and the Business Attraction team to develop sector-focused propositions, messaging, content, and events.
- Manage the company’s B2B PR agency, overseeing a global media relations programme that builds the region’s profile.
- Build and maintain strong relationships with key stakeholders, partners, and investors to identify opportunities for promoting the region’s economic strengths.
- Monitor, report, and evaluate the effectiveness of the B2B agency and investment communications function, leveraging CRM systems.
- Support the Corporate Communications Manager with investment messaging, ensuring alignment with corporate narratives.
- Lead crisis and reactive communications in response to negative news stories or reports affecting the region’s economic strategy.
- Reporting to the Head of Media and Communications, working as part of the central communications team and collaborating closely with the Business Attraction team.
- Engaging with media, local authorities, commercial partners, and regional investors to promote the region.
- Essential:
- Professional qualification or relevant degree, or equivalent experience.
- Strong PR agency management skills, including finance and time management.
- Proven ability to produce compelling B2B communications materials to the highest editorial standards.
- Team player with strong collaboration skills and the ability to build lasting relationships with key stakeholders.
- Experience in B2B communication roles, with a focus on promoting sectors such as Tech & Creative, Professional & Financial Services, Advanced Manufacturing, Life Sciences, and Low Carbon.
- Ability to work agilely in a reactive environment.
- Experience in pitching to national and international business press.
- Knowledge of the region’s public and private sector landscape.
- Experience in trade and investment communications.
- Experience working with central government departments.
