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GBR Recruitment Ltd are working exclusively with a leading National Charity organisation, recruiting for an experienced remote home based Digital Marketing Campaign Manager (full time role, working 35 hours per week).
This remote role is working within a fantastic 3rd sector "Employer of Choice" who are seeking someone with Charity / NFP / 3rd Sector exposure (ideally, not a must) but they will consider other Digital Specialists with strong experience in a similar or the same level of role (Digital Marketing bias, but 360 degree too, inc. traditional).
Job Description:
Our Charity client is seeking an experienced Digital Marketing Campaign Manager (35 hours working week - full time) to lead their Digital Campaigns across various channels, primarily focused on Digital Marketing & traditional marketing strategies, plus marketing planning, executing creative innovative campaigns, optimising digital marketing campaigns across various online channels. Plus playing a pivotal senior role in driving brand awareness, customer engagement & achieving marketing objectives / goals. Are you ready to make your mark? Then this is the remote Marketing role for you!
- The Digital Campaign Manager is responsible for designing, implementing, and managing marketing automation campaigns that drive lead generation, customer acquisition, & retention.
- Working closely with senior stakeholders (SMT) to develop / execute marketing campaigns that align with the Charities overall goals.
- Develop & implement marketing automation strategies
- Research & evaluate marketing automation solutions to select the best fit for campaigns
- Create & maintain marketing automation workflows / asset templates
- Develop & execute lead nurturing programs to nurture leads through the sales funnel
- Analyse marketing automation data in order to successful track marketing campaign performance & to identify areas for marketing improvement
- Collaborate with service provision teams to integrate marketing automation into the overall marketing, PR, events, lead generation process, focused on growing the charities exposure
- Remaining up-to-date on the latest marketing automation trends & technologies, to ensure the charity is as successful as possible
Attributes Desired:
- Current & previous Digital Marketing Campaign Management experience, ideally in a charity, NFP, 3rd sector organisation
- Possessing a solid track record of designing, implementing & managing marketing automation campaigns
- Ideally you will be experienced in email / e-shot campaigns via an email platform like DotDigital (others are fine)
- Expertise in lead nurturing & customer relationship management CRM systems
- Some HTML knowledge, would be beneficial
- Excellent communication, interpersonal & marketing analytical skills
- Strong ability to work independently & as part of a wider SMT team
- Familiarity with other marketing automation software (useful)
- Experience with data analysis tools such as Google Analytics & Tableau or other data analysis tools that are similar to these ones
- A strong 360 degree marketer with traditional marketing skills too
- Working in line with the Charities values & ethos, plus EDI process
This role is due to start in November & the Charity is looking to interview in the next week, therefore this role would someone that is readily available for interview / work.
So if you want to work from the comfort of your home, then Apply Today!
