Our client is the UK’s largest distributor to convenience retailers, based in the heart of Birmingham, minutes from transport links. This role is an office based role, and is paying £30K - £35Kper annum based on experience.As a dynamic and innovative businesses dedicated to delivering exceptional results, we are committed to pushing the boundaries of what is possible and taking on exciting brands that make a real impact. We believe in fostering a collaborative and inclusive work environment that values creativity, accountability and growth.Working with some of the world’s leading brands and categories of fast-moving goods such as Chupa Chups, Liquid Death and American Candy, we supply 17,000+ convenience stores and major national retailers such as Tesco, Morrison’s, Co-op, SPAR and more.Role Overview:We are looking for an experienced Digital Marketing Manager to lead our digital marketing efforts, develop strategies for customer acquisition and engagement and drive growth across all online channels. This role requires a blend of creativity, analytical skills and hands-on experience in digital marketing. The ideal candidate is passionate about creating impactful campaigns, optimising performance and staying current with digital trends.Key Responsibilities:Digital Marketing Strategy & Execution:

Develop and implement a comprehensive digital marketing strategy across channels, including SEO, PPC, email, content marketing and social media, to align with overall business objectives.
Create, manage, and optimise digital campaigns to drive customer acquisition, brand awareness, and engagement.

SEO & Content Optimisation:

Develop and execute SEO strategies to improve search engine rankings and drive organic traffic.
Collaborate on content marketing initiatives to ensure content is optimised, valuable to target audiences, and aligned with SEO goals.

Paid Advertising (PPC) Management:

Plan, execute and manage paid advertising campaigns on platforms such as Google Ads.
Optimise campaign performance through data analysis, adjusting bids, ad copy, and targeting for maximum ROI.

Email Marketing:

Email marketing strategy, focused on customer retention and driving sales.

Customer Acquisition & Retention:

Strategise attracting new customers and enhancing retention, including loyalty programmes, retargeting, and personalisation efforts.
Collaborate on customer journey mapping to improve user experience and conversion rates.

Market & Competitor Research:

Conduct research on industry trends and competitors to identify opportunities and maintain a competitive edge.

Cross-functional Collaboration:

Work closely with cross-functional teams, including Sales, Purchasing, Fulfilment, and Customer Support, to ensure cohesive digital marketing strategies that align with broader company goals.
Support product launches, promotions and company-wide initiatives with coordinated digital marketing efforts.

Analytics & Reporting:

Track and analyse KPIs such as traffic, conversion rates, and ROI across all digital channels to understand campaign effectiveness.
Generate monthly and quarterly reports, providing actionable insights and recommendations to optimise future campaigns.

Requirements:

Bachelor’s degree in Marketing, Business, Communications, or a related field.
3+ years of experience in digital marketing, with a proven track record in SEO and PPC.
Proficiency with digital marketing tools and platforms (e.g. Google Ads, Google Analytics).
Strong analytical skills, with experience in data-driven marketing and performance tracking.
Excellent communication and project management skills.
Creative, innovative mindset with the ability to adapt to a fast-paced environment.