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Digital Marketing Manager- SEO/PPC
Birmingham – 5 days in office
£32,000 - £37,000
This is a fantastic role for a digital marketing specialist who has experience working within an eCommerce business and who has hands-on expertise in on and off-page SEO and PPC.
We’re proud to be working with this leading FMCG distributor. They work closely with brands looking to launch their products into the UK market and have relationships with all the major grocery multiples, along with convenience and specialist retailers.
This role would suit someone who understands integrated digital marketing channels, but who has specific experience in SEO and Google AdWords. Looking after three eCommerce sites on Shopify – two D2C and one for the trade, you’ll be responsible for driving organic traffic to the sites through exceptional SEO content and with some PPC activity on Google.
What will you be doing?
- Managing a team of two digital executives.
- Ensuring that all SKU’s are listed on the site and that the product content is up to date.
- Working with the dev team for any UX/UI fixes.
- Managing SEO; keyword research, link-building, on and off page.
- Manage all PPC campaigns on Google.
- Manage budgets.
- Ensure that campaigns are integrated across all digital channels including email and social media.
What experience do you need?
- Previous experience in a digital role within an eCommerce business.
- Working knowledge of Shopify.
- Technical hands-on SEO experience.
- Hands on experience of creating PPC campaigns on Google.
- Understanding of CRM, email and social media as part of the broader digital campaign mix.
- Budget management experience and a commercial focus to report on campaign activity.
- Previous experience of managing people- even if this is managing an intern or apprentice.
- Experience of using analytical tools such as GA4, Moz, SEMrush etc.
This is a vibrant, sociable and collaborative business, looking for like-minded individuals. They operate 5 days a week in the office which is a short walk from all the major city centre train stations.Â
Hybrid working will not be considered.
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