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This is a fine opportunity for a savvy digital marketer to join the central marketing team of a superlative brand which has links to the property and lifestyle sectors. Based in the heart of Brum, their growth and success has been nothing short of phenomenal and shows no sign of abating.You’ll be in an office space which is totally geared towards helping people get the best from their careers, and you’ll be mixing with a sublime group of marketers. Their principal commitment to its people is to inspire and empower, and it’s something the business is deeply passionate about.The role:Starting somewhere new can take effort and time, but this firm possesses an incredible record of growing people from within and giving the necessary rope to expand their skills and knowledge, as there is very little micro-management. It’s more running with projects, testing & learning, and finding out what’s right and wrong. This role does have more of a lean towards the nuts of bolts of digital marketing, as you will be looking at ways to enhance the visibility of landing pages, conversion funnels as well as optimising user experience and maximising conversion rates, throughout the customer journey. You’ll also help manage external agencies to deliver successful lead acquisition campaigns across platforms such as Meta & Google, leveraging analytics to identify key acquisition channels and optimise campaign performance. At your disposal, is an awesome marketing team, as well as some extremely talented creatives, all of which are grounded, fun & supportive, who you’ll work in sync with to enhance CRM processes, content, branding social media & SEO. What we’re looking forSomeone who may have more of a nose for data, analytics but who gets the relationship with the more creative elements and how they can enhance each other. Attitude and temperament are key in this role - the brand has made a deep impact on the market, since it has been superbly positioned, marketed, and differentiated.It’s difficult to pin down the amount of experience you require because we all learn in different ways, but you’ll probably need 3 years upwards and need to know your onions on WordPress, Google Suite, GA4, and Tag Manager. It's going to mega handy if you come with knowledge of the marketing & sales funnel, customer journey concepts, with experience of both paid and organic lead acquisition.
You’ll also need to a certain level of proficiency in managing CRM systems, specifically Microsoft Dynamics 365, including data management, audience segmentation, and automation. For this reason, you will need a very sound understanding of how to make the best use of creativity, social & digital technology, and wider marketing channels to deliver communications that provide the most value to this brand.
What’s on offer?
A salary of up to £40,000 which isn’t set in stone and the chance to work for a company which is non-hierarchical and not afraid to promote and develop from within. They’ve grown even more over the past 12 months which is also a testament to their approach and going the extra mile once back in the offices, you’ll experience an environment which is sublime, spacious, and designed specifically for well-being & enjoyment.This is quite a pressing appointment so if someone, keen to develop & progress, or is immediately available, it’s worth serious consideration.
