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MARKETING EFFECTIVENESS MANAGER Up to £65,000 + Benefits
Remote Working Options
THE COMPANYWe are proud to support a well-established and highly regarded telecommunications business in their search for a Marketing Effectiveness Manager. This exciting role focuses on leveraging data-driven insights to optimize marketing strategies and drive business performance. You will play a pivotal role in shaping media strategy through expertise in Marketing Mix Modelling (MMM), incrementality testing, and audience analysis.
This is a strategic, insights-focused position and does not involve hands-on coding (e.g., no SQL, Python, or R required).
THE ROLEAs the Marketing Effectiveness Manager, you will have the opportunity to influence high-level decision-making and contribute to the company's success by transforming complex analytical findings into actionable recommendations. Key responsibilities include:
- Translating sophisticated data analyses into clear, impactful insights tailored for senior leadership and cross-functional teams.
- Designing and implementing comprehensive measurement frameworks to evaluate the effectiveness of multi-channel media campaigns.
- Collaborating with internal stakeholders to embed media effectiveness insights into the strategic planning process.
- Partnering with external agencies to develop and execute advanced testing methodologies, including incrementality testing, audience segmentation, and experimental designs to refine marketing strategies.
YOUR SKILLS AND EXPERIENCEThe ideal candidate for the Marketing Effectiveness Manager role will bring the following skills and expertise:
- Demonstrable experience in marketing analytics, media effectiveness, or a similar role within a fast-paced, data-driven environment.
- Strong background in Marketing Mix Modelling (MMM), incrementality testing, and audience testing techniques.
- Outstanding analytical and problem-solving skills, with the ability to distill complex data sets into actionable recommendations.
- A strategic mindset with excellent communication skills to engage and influence stakeholders at all levels.
WHAT'S IN IT FOR YOU?
- Competitive salary of up to £65,000.
- A comprehensive benefits package, including additional perks to reward and support your professional and personal growth.
- An opportunity to work for a renowned organization with a focus on innovation and cutting-edge marketing strategies.
HOW TO APPLYIf this opportunity resonates with you and aligns with your skills and experience, we'd love to hear from you! Please express your interest by submitting your CV to Daniel Abbasi via the apply link below.
