Paid Media Manager

Paid Media Manager - Thriving Agency in Birmingham
Client Opportunity

Salary: £32,000 - £38,000 (depending on experience)
Location: Warwickshire(Flexible working options available)
Type: Full-time

We are thrilled to present an exciting opportunity on behalf of our client, a forward-thinking and fast-growing agency based in Warwickshire. They are looking for a Paid Media Manager to join their dynamic team. This is a perfect role for a talented and ambitious professional with a passion for paid media, particularly with shopping campaigns, and who is eager to work with innovative platforms.

Your Day-to-Day Responsibilities:

• Campaign Management: Plan, execute, and optimise paid shopping campaigns across platforms such as Google Ads (Standard Shopping, Performance Max), Meta Advantage+ Catalogue Ads, TikTok Shop, Pinterest Shopping, and more.
• Feed Optimisation: Oversee and maintain product feeds, ensuring accuracy, optimisation, and localisation via Google Merchant Centre, Meta Catalogue, and other feed platforms.
• Collaboration: Work closely with the e-commerce and creative teams to ensure product imagery, pricing, and descriptions align with best practices for ad formats.
• Performance Monitoring: Track key performance metrics (ROAS, CPA, CTR, CVR) and provide actionable insights and recommendations.
• A/B Testing: Implement A/B tests for campaign elements like creatives, audience segments, and bidding strategies to improve results.
• Budget Management: Manage budget pacing and forecasting to ensure efficient monthly spend allocation and explore scaling opportunities.
• Platform Knowledge: Stay updated on platform changes, algorithm updates, and new tools to keep campaigns ahead of the curve.
• Cross-functional Collaboration: Work in unison with SEO, CRM, and organic social teams to drive a cohesive marketing strategy.

Skills for Success:

• Proven ability to manage paid media performance across multiple digital channels.
• Experience in supporting client growth with digital strategy and campaign execution.
• Confidence in managing campaigns across a variety of platforms.
• Strong creative thinking for campaign testing strategies and performance optimisation.
• Excellent reporting and analytical skills with a focus on competitor activity and paid performance.
• Up-to-date with trends and new technology that can support business/client growth.
• Experience managing affiliate marketing platforms.

Preferred Experience:

• 3+ years of hands-on experience in paid media, particularly with shopping campaigns.
• Expertise in Google Ads, especially Performance Max and Shopping, Google Merchant Center, Meta Ads Manager, and feed management tools (e.g., Feedonomics, Channable).
• Strong analytical skills with experience in Google Analytics 4, Looker Studio, or similar platforms.
• Experience in managing large-scale product catalogues and optimising feeds for multiple regions/languages.
• Familiarity with attribution models, UTM tagging, and conversion tracking.
• Excellent communication skills, with the ability to present insights clearly.
• Experience in an Agency & client-facing role and with Agile methodologies.
• Familiarity with Jira and Confluence.

Supporting Salary and Benefits:

• Salary: £32k - £38k (depending on experience), with clear performance milestones and opportunities for a pay review.
• Vitality Programme: Health Insurance, Optical & Dental coverage, and Rewards & Discounts.
• New Business Commission
• WFH Allowance
• Birthday Off: Enjoy your birthday in addition to 25 days annual holiday.
• Mental Health Support: Access to trained mental health responders whenever needed.
• Volunteering Leave: Plus salary sacrifice for additional holidays.
• Socials & Community
• Personal Development: Bespoke training programmes
• + many more!!

Why Join?

This is an excellent opportunity to join a growing agency where innovation, creativity, and collaboration are at the heart of everything they do.

If you're ready to take the next step in your career and be part of a supportive, energetic team, this is the role for you.

To apply, please send your CV and a cover letter outlining your experience and why you're the perfect fit for this role.