- Lead end-to-end analysis of marketing performance, defining KPIs that align with their ambitious event goals
- Design dynamic Power BI dashboards for real-time tracking of engagement, ticket sales, and campaign ROI
- Unearth hidden patterns in audience behaviour to refine targeting and boost event attendance
- Partner with marketing teams to test strategies, ensuring data informs every creative decision
- Champion predictive modelling to anticipate trends in the fast-paced live events industry
- Extensive experience in data analysis, ideally within marketing, entertainment, or events
- Expertise in Power BI (data modelling, DAX) and CRM systems for unified integration
- Proven ability to translate complex datasets into clear, actionable strategies
- Fluency in Python, R, or SQL for advanced analytics (bonus, not essential)
- Strong grasp of GDPR compliance