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Digital Marketing Officer for Tech Firm

Katie Bard (Angela Mortimer Plc)
Posted 18 days ago, valid for 6 days
Location

Birmingham, West Midlands B27 6QS, England

Salary

£25,000 - £30,000 per annum

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Contract type

Full Time

In order to submit this application, a Reed account will be created for you. As such, in addition to applying for this job, you will be signed up to all Reed’s services as part of the process. By submitting this application, you agree to Reed’s Terms and Conditions and acknowledge that your personal data will be transferred to Reed and processed by them in accordance with their Privacy Policy.

Sonic Summary

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  • My client, a Tech firm based in Birmingham, is seeking to hire a Digital Marketing Officer (Demand Generation) due to growth opportunities.
  • The role involves developing and executing data-driven digital marketing strategies to generate and nurture high-quality leads through various digital channels.
  • Candidates should have previous experience in a digital marketing role with a focus on demand generation, ideally with a degree or equivalent education.
  • The position offers a competitive salary, although the specific amount was not disclosed in the job description.
  • This role supports a dynamic Marketing team and requires collaboration with sales and content teams to ensure effective lead generation and brand messaging.

My client is a Tech firm based in Birmingham looking to recruit a Digital Marketing Officer (Demand Generation) for an exciting new opportunity due to growth. You will be responsible for developing and executing data-driven digital marketing strategies to generate high-quality leads and nurture them through the sales funnel. Your primary focus will be on leveraging various digital channels and platforms to identify, attract, and engage their target audience.

This busy and varied role will support an entrepreneurial Marketing team spear headed by a charismatic Head of Marketing. You role will entail:

  • Devising and implementing digital campaigns, such as search engine marketing, social media advertising, and content marketing, to capture the attention of potential customers and drive them to the website or other lead capture points.
  • Develop and maintain a robust lead nurturing programme, utilising marketing automation tools and email marketing to guide prospects through the sales cycle and convert them into paying customers.
  • Collaborate with the content team to create engaging and informative digital assets, including blog posts, ebooks, webinars, and social media content, to position the company as a thought leader and attract the right prospects.
  • Monitor and analyse the performance of digital marketing campaigns, reporting on key metrics such as website traffic, lead generation, conversion rates, and return on investment (ROI).
  • Working closely with the sales team to align demand generation efforts with the overall sales strategy, ensuring a seamless handoff of qualified leads.
  • You will also collaborate with cross-functional teams to ensure consistent brand messaging and a cohesive customer experience.

Applicants will ideally be educated to degree level or equivalent. You must have previous experience in a digital marketing role with a focus on demand generation using content.

Katie Bard is acting as an agency and is an equal opportunities employer.

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In order to submit this application, a Reed account will be created for you. As such, in addition to applying for this job, you will be signed up to all Reed’s services as part of the process. By submitting this application, you agree to Reed’s Terms and Conditions and acknowledge that your personal data will be transferred to Reed and processed by them in accordance with their Privacy Policy.