We’re looking for a Senior Marketing Executive who has a passion for live events whether they be music, sporting, or business and hobby focused. Alternatively, you may simply be wildly passionate about our City of Birmingham and proud that we have world class venues to showcase a wide range of interests. A large exhibition centre located in Birmingham is looking for a Senior Marketing Executive to play a critical role in driving data-driven decision-making within the team. Your mission? To work closely with the B2C Marketing team to optimise campaigns and improve customer engagement, while ensuring integrity and compliance with privacy regulations. Do you enjoy live music, comedy, and in-person events? Are you looking to join a relaxed and friendly, yet passionate, team where you can use data to drive a better user experience and drive the company commercials? This role brings the added perks of a great pension, hybrid working (Monday and Fridays are WFH – yay!), free parking and free meals, and discounted tickets to amazing gigs, shows, and events at the region’s ultimate venues. Your duties:

Support in delivery of multi-channel B2B campaigns to promote the convention venues, ensure all content aligns with the brand's voice and goals.
Own and deliver specific activations within with conventions plan to help ensure they achieve targets for lead generation, prospect engagement, nurturing and sales conversions.
Identify, create and implement lead magnets, writing engaging copy and creating compelling content for use across web, email, video, social and collateral.
Support industry event planning and coordination including enhancing pre-event presence, activation, promotional materials, and lead follow up.
Lead the creation and delivery of SEO and SEM campaigns across venue websites, from product to campaign level, identifying areas of opportunity for ranking improvements to support traffic growth and conversion.
Design and execute email campaigns, including newsletters and sales outreach. Analyse campaign performance and suggest improvements.
Analysis and measurement of activities and digital performance, contributing to reports and optimising areas for growth or improvement
Keep abreast of industry trends and competitor activities to inform digital strategies and maintain a competitive edge.
Ensure all campaign activation is aligned with wider plans regarding scale, objectives, audience, timings, and budget

We’re looking for a Senior Marketing Executive with:

Proven marketing experience in a similar role.
Previous experience of marketing in a fast moving, creative environment.
Confidence and experience managing end-to-end campaigns across all channels.
Proficiency in digital marketing tools and techniques applicable to digital platforms.
Knowledge of website analytics tools.

To apply for this role as Senior Marketing Executive, please click apply online and upload an updated copy of your CV. Note: The job title of ‘Senior’ relates simply to the level of experience and has no relevance to age. You are encouraged to apply for any opportunities that you feel to be suitable, irrespective of age or level of experience.Candidate Source Ltd is an advertising agency. Once you have submitted your application it will be passed to the third party Recruiter who is responsible for processing your application. This will include holding and sharing your personal data, our legal basis for this is legitimate interest subject to your declared interest in a job. Our privacy policy can be found on our website and we can be contacted to confirm who your application has been forwarded to.

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