- Develop and manage paid social media campaigns across multiple platforms.
- Set up, monitor, and optimise paid ads to ensure performance aligns with business goals (ROAS, CPA, CTR, etc.).
- Conduct A/B testing on ad creatives, copy, and audience targeting.
- Analyse campaign data and generate reports with insights and recommendations.
- Collaborate with creative teams to produce compelling ad content.
- Stay updated on industry trends, platform updates, and new paid media opportunities.
- Manage and allocate ad budgets effectively to maximise ROI.
- Work with the Head of Paid Social and Data plus internal stakeholders to align paid social efforts with wider marketing strategies.
- Platforms: Strong knowledge of Meta Ads Manager, TikTok Ads, LinkedIn Ads, and other relevant platforms.
- Proven experience in paid social media advertising, preferably in an agency or fast-paced environment.
- Analytics: Experience using Google Analytics, Meta Pixel/CAPI, and other tracking tools.Â
- Budgeting: Experience managing ad spend and optimising for cost efficiency.
- Skills: Data analysis, audience segmentation, and performance optimisation.
- Creative: Ability to brief and collaborate on high-performing ad creatives.