Marketing Automation Specialist

Central Employment are delighted to be working with a leading and progressive Learning and Development provider, as they look for a data savvy Marketing Automation Specialist, joining their expanding in-house Marketing & Commercial team. £35,000 DOE 

County Durham based 

Hybrid option after probation 

Excellent benefits TBD at 1st stage interview stage Marketing Automation Specialist profile: The new Marketing Automation Specialist, proficient in email marketing, CRM and workflow development who embraces marketing automation tactics to drive conversions. 

Main Responsibilities:  

• Manage and optimise the use of our brand-new marketing automation platform to streamline marketing efforts and improve efficiency.
• Ensure seamless integration of marketing automation tools with CRM systems and other marketing technologies.
• Develop and manage automated workflows, moving leads through the sales funnel.
• Develop and implement email marketing campaigns that align with business needs and lead generation objectives.
• Conduct A/B tests to optimise campaign performance, including subject lines, content, and call-to-action elements.
• Monitor and analyse the performance of email marketing campaigns and workflows to assess effectiveness and drive improvements.
• Segment and manage automated marketing lists to ensure targeted and personalised email campaigns.
• Analyse customer data and behaviour to inform campaign strategies and identify opportunities for new campaigns and workflows.
• Maintain the integrity of marketing email lists by managing data quality, performing regular clean-ups, and ensuring compliance with data protection regulations.
• Work closely with content, design, and apprenticeship teams to develop compelling and relevant content for automated marketing campaigns.
• Implement strategies for dynamic content and personalisation to enhance audience engagement and conversion rates.
• Develop and implement marketing automation strategies that align with business objectives and drive growth.

Essential Skills & Experience:

• 3+ years of experience in email marketing or marketing automation
• Experience with marketing automation platforms (e.g., HubSpot, Marketo, etc)
• Excellent written and verbal communication skills
• Strong analytical skills and the ability to interpret data to drive decision-making
• Detail-oriented with excellent organisational and project management skills
• Ability to work collaboratively in a team environment and manage multiple projects