Back to search
We are working with a client, who specialise in the Motor world, across multiple functions. They are looking for a particular individual who can shape, manage, deliver and own the entire CRM function for the business.
- Develop, articulate and execute a CRM strategy to nurture prospects, increasing conversion rates for new acquisition and retention.
- Manage the CRM team which is currently one other person but could grow under your direction, fostering a culture of collaboration, innovation, and excellence.
- Collaborate with different teams on ideation, content, asset requirements and the successfully launch of campaigns.
- Analysis and reporting of all CRM activities, with a focus on targets that ladder up to the business goals.
- Understand the value of increasing LCV and develop a strategy to support this growth.
- Own and manage all CRM channels, activating and creating the right campaign plans to target audiences.
- Work alongside business stakeholders to support our omnichannel customer experience (internally and externally).
- Leverage CRM tools and data analytics to identify customer insights and enhance the customer journey.
- Stay abreast of industry trends and best practices, continuously seeking opportunities for innovation and improvement.
- Ideal, but not a must is experience with CDPs such as Segment and CRM platforms such as Mailjet and Mautic.
Skills and Expertise must include the following:
- Proven experience in CRM channel leadership with a track record of driving growth.
- Demonstrated expertise in lifetime customer value, prospect nurturing and lead gen, along with eCommerce sales generation through CRM activities.
- Strong leadership skills with the ability to inspire and motivate a team towards achieving common goals.
- Exceptional problem-solving abilities, with a keen eye for detail and a desire to always improve what could already be great!
- Proficient in articulating requirements, especially technical or digital to enhance CRM.
- A growth mindset and a passion for innovation means you're an ideas generator.
- Excellent communication and interpersonal skills, with the ability to build strong relationships both internally and externally.
DCS Recruitment and all associated companies are committed to creating a working environment where diversity is celebrated and everyone is treated fairly, regardless of gender, gender identity, disability, ethnic origin, religion or belief, sexual orientation, marital or transgender status, age, or nationality
