Social Media & Marketing Coordinator

Key Responsibilities:

• Social Media Management:

  • Develop, implement, and manage social media strategies across platforms (e.g., Facebook, Instagram, LinkedIn, Twitter, etc.).
  • Create engaging and relevant content, including posts, stories, and videos, tailored to our target audience.
  • Monitor social media accounts, engage with followers, and respond to comments and messages in a timely manner.
  • Track and analyze social media performance using tools and metrics, providing regular reports on engagement, reach, and follower growth.

• Marketing Campaigns:

  • Assist in planning and executing digital marketing campaigns, including email marketing, paid social media ads, and influencer partnerships.
  • Collaborate with the creative and content teams to ensure consistent brand messaging and visual identity across all channels.
  • Manage the development of marketing materials, such as brochures, newsletters, and press releases.

• Content Creation:

  • Write, edit, and proofread marketing copy for various platforms, ensuring it aligns with brand voice and values.
  • Assist in producing multimedia content, including videos, graphics, and blog posts, to support marketing initiatives.
  • Collaborate with designers and photographers to produce high-quality visual content.

• Market Research:

  • Conduct research on current trends in social media, digital marketing, and industry developments to stay ahead of competitors.
  • Analyze customer behavior and online trends to inform future marketing strategies.

• Community Engagement & Brand Awareness:

  • Foster relationships with influencers, partners, and community leaders to promote our brand.
  • Assist in organizing and promoting events or webinars to engage the community and increase brand awareness.

Requirements:

• Proven experience as a Social Media Coordinator, Marketing Assistant, or similar role.
• Strong knowledge of social media platforms, digital marketing strategies, and content creation.
• Excellent communication and writing skills.
• Experience using tools like Hootsuite, Buffer, Canva, and Google Analytics.
• Creativity and an eye for detail, with the ability to design visually appealing content.
• Ability to work both independently and collaboratively as part of a team.
• Strong organizational and multitasking skills.
• A passion for staying up-to-date with social media trends and digital marketing best practices.